FoodLaunches.ai

New food & beverage launches — May 12, 2026

Updated

Key data

78 new food and beverage products launched in US retail on May 12, 2026, tracked by FoodLaunches.ai. The most common launch type that day was new product, with 34 of 78 launches (43.6%). Every entry below lists the brand, product name, launch type and detection confidence, and the data was last refreshed on September 1, 2026.

Launch mix on May 12, 2026

Launch types on May 12, 2026, by number of launches
Launch typeLaunchesShare of day (%)
New product3443.6
New flavor2126.9
Limited edition79
New size67.7
Line extension45.1
Rebrand33.8
Multipack22.6
Seasonal return11.3
  1. 1
    New flavorhigh confidence

    ARMRA · ARMRA Colostrum Volt Guava


    Description, source & where to buy it — free after signup
  2. 2
    New producthigh confidence

    Barrière · Dear Dairy lactose intolerance patch


    Description, source & where to buy it — free after signup
  3. 3
    Limited editionhigh confidence

    Better Sour · Tropical Sour Gummy Shells - Watermelon Yuzu


    Description, source & where to buy it — free after signup
  4. 4
    Limited editionhigh confidence

    Better Sour · Tropical Sour Gummy Shells - Lychee


    Description, source & where to buy it — free after signup

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  1. 5
    Limited editionhigh confidence

    Better Sour · Tropical Sour Gummy Shells - Mango


    Description, source & where to buy it — free after signup
  2. 6
    Bloom Nutrition Summer Splash Sparkling Energy — product image
    Limited editionhigh confidence

    Bloom Nutrition · Summer Splash Sparkling Energy


    Description, source & where to buy it — free after signup
  3. 7
    Blue Bell Southern Blackberry Cobbler Ice Cream — product image
    Seasonal returnhigh confidence

    Blue Bell · Southern Blackberry Cobbler Ice Cream


    Description, source & where to buy it — free after signup
  4. 8
    New flavorhigh confidence

    BODYARMOR · Sour Watermelon


    Description, source & where to buy it — free after signup
  5. 9
    Cakebites CakeBites Churros & Cream — product image
    New flavorhigh confidence

    Cakebites · CakeBites Churros & Cream


    Description, source & where to buy it — free after signup
  6. 10
    New flavorhigh confidence

    Cakebites · CakeBites Milky Way


    Description, source & where to buy it — free after signup
  7. 11
    New flavorhigh confidence

    Cakebites · CakeBites Dubai


    Description, source & where to buy it — free after signup
  8. 12
    Line extensionhigh confidence

    Coleman All Natural Meats · Uncured Steak Cut Bacon


    Description, source & where to buy it — free after signup
  9. 13
    Cookies United CakeBites Churros & Cream — product image
    New flavorhigh confidence

    Cookies United · CakeBites Churros & Cream


    Description, source & where to buy it — free after signup
  10. 14
    New flavorhigh confidence

    Cookies United · CakeBites Milky Way


    Description, source & where to buy it — free after signup
  11. 15
    New flavorhigh confidence

    Cookies United · CakeBites Dubai


    Description, source & where to buy it — free after signup
  12. 16
    Dunkin Dunkin' Refreshers Singles To Go! Strawberry Dragonfruit Lemonade — product image
    New producthigh confidence

    Dunkin · Dunkin' Refreshers Singles To Go! Strawberry Dragonfruit Lemonade


    Description, source & where to buy it — free after signup
  13. 17
    New producthigh confidence

    Dunkin · Dunkin' Refreshers Singles To Go! Mango Pineapple


    Description, source & where to buy it — free after signup
  14. 18
    Dunkin Dunkin' Refreshers Singles To Go! Kiwi Watermelon — product image
    New producthigh confidence

    Dunkin · Dunkin' Refreshers Singles To Go! Kiwi Watermelon


    Description, source & where to buy it — free after signup
  15. 19
    Dunkin’ Dunkin’ Refreshers Singles To Go! — Strawberry Dragonfruit Lemonade — product image
    New producthigh confidence

    Dunkin’ · Dunkin’ Refreshers Singles To Go! — Strawberry Dragonfruit Lemonade


    Description, source & where to buy it — free after signup
  16. 20
    New producthigh confidence

    Dunkin’ · Dunkin’ Refreshers Singles To Go! — Kiwi Watermelon


    Description, source & where to buy it — free after signup
  17. 21
    New producthigh confidence

    Dust Bowl Brewing · Dust Bowl Brewing Co. Super Burrito Double Mexican-Style Lager


    Description, source & where to buy it — free after signup
  18. 22
    New producthigh confidence

    Fresca · Fresca Hard Watermelon Citrus


    Description, source & where to buy it — free after signup
  19. 23
    New producthigh confidence

    Fresca · Fresca Hard Peach Citrus


    Description, source & where to buy it — free after signup
  20. 24
    New producthigh confidence

    Fresca · Fresca Hard Pineapple Citrus


    Description, source & where to buy it — free after signup
  21. 25
    New producthigh confidence

    Fresca · Fresca Hard Grapefruit Citrus


    Description, source & where to buy it — free after signup
  22. 26
    Hippeas HIPPEAS Protein Crunch Cheddar Vibrations — product image
    New producthigh confidence

    Hippeas · HIPPEAS Protein Crunch Cheddar Vibrations


    Description, source & where to buy it — free after signup
  23. 27
    Hippeas HIPPEAS Protein Crunch Pizza Party — product image
    New producthigh confidence

    Hippeas · HIPPEAS Protein Crunch Pizza Party


    Description, source & where to buy it — free after signup
  24. 28
    Line extensionhigh confidence

    Jel Sert · Dunkin' Refreshers Singles To Go!


    Description, source & where to buy it — free after signup
  25. 29
    Jet Puffed Jet-Puffed Jumbo Stars — product image
    New producthigh confidence

    Jet Puffed · Jet-Puffed Jumbo Stars


    Description, source & where to buy it — free after signup
  26. 30
    Kroger Kroger® All American Collection Seventh Inning Swirl Ice Cream Pint — product image
    New flavorhigh confidence

    Kroger · Kroger® All American Collection Seventh Inning Swirl Ice Cream Pint


    Description, source & where to buy it — free after signup
  27. 31
    New flavorhigh confidence

    Kroger · Kroger® All American Collection Banana Split Social Ice Cream Pint


    Description, source & where to buy it — free after signup
  28. 32
    New flavorhigh confidence

    Kroger · Kroger® All American Collection Cherry Pie Ice Cream Pint


    Description, source & where to buy it — free after signup
  29. 33
    Liquid Death LD Sparkling Energy Variety Pack — product image
    Multipackhigh confidence

    Liquid Death · LD Sparkling Energy Variety Pack


    Description, source & where to buy it — free after signup
  30. 34
    Rebrandhigh confidence

    Liquid Death · Liquid Death Mt. Death Sparkling Water


    Description, source & where to buy it — free after signup
  31. 35
    Limited editionhigh confidence

    Liquid Death · Pop-Tarts Carnage "Strawberry Toaster Pastry" Iced Tea


    Description, source & where to buy it — free after signup
  32. 36
    Rebrandhigh confidence

    Liquid Death · Mt. Death


    Description, source & where to buy it — free after signup
  33. 37
    Liquid I.V. Sugar-Free Ring Pop Cherry — product image
    New flavorhigh confidence

    Liquid I.V. · Sugar-Free Ring Pop Cherry


    Description, source & where to buy it — free after signup
  34. 38
    New flavorhigh confidence

    Liquid I.V. · custom Ring Pop–inspired flavor


    Description, source & where to buy it — free after signup
  35. 39
    Rebrandhigh confidence

    MARICH Pancrafted Chocolates · Pancrafted Chocolates (everyday line)


    Description, source & where to buy it — free after signup
  36. 40
    Mentos Mentos Fresh Mint 10-Piece Gum — product image
    New sizehigh confidence

    Mentos · Mentos Fresh Mint 10-Piece Gum


    Description, source & where to buy it — free after signup
  37. 41
    Mentos Mentos Cool Mints Peppermint — product image
    New producthigh confidence

    Mentos · Mentos Cool Mints Peppermint


    Description, source & where to buy it — free after signup
  38. 42
    New sizehigh confidence

    Mentos · Mentos Spearmint 10-Piece Gum


    Description, source & where to buy it — free after signup
  39. 43
    Limited editionhigh confidence

    PEBBLES · Birthday Cake PEBBLES


    Description, source & where to buy it — free after signup
  40. 44
    Pop & Bottle Pop & Bottle Citrus Matcha Coconut Water — product image
    New flavorhigh confidence

    Pop & Bottle · Pop & Bottle Citrus Matcha Coconut Water


    Description, source & where to buy it — free after signup
  41. 45
    Pop & Bottle Pop & Bottle Vanilla Bean Matcha Almond Milk Latte — product image
    New flavorhigh confidence

    Pop & Bottle · Pop & Bottle Vanilla Bean Matcha Almond Milk Latte


    Description, source & where to buy it — free after signup
  42. 46
    Pop & Bottle Pop & Bottle Matcha Coconut Water — product image
    New producthigh confidence

    Pop & Bottle · Pop & Bottle Matcha Coconut Water


    Description, source & where to buy it — free after signup
  43. 47
    New flavorhigh confidence

    Pop & Bottle · Pop & Bottle Blueberry Matcha Almond Milk Latte


    Description, source & where to buy it — free after signup
  44. 48
    Prairie Farms Chocolate Milk - Folds of Honor Camo Packaging (Limited Edition) — product image
    Limited editionhigh confidence

    Prairie Farms · Chocolate Milk - Folds of Honor Camo Packaging (Limited Edition)


    Description, source & where to buy it — free after signup
  45. 49
    Purely Elizabeth Purely Elizabeth Protein Dark Chocolate Blueberry Granola — product image
    New producthigh confidence

    Purely Elizabeth · Purely Elizabeth Protein Dark Chocolate Blueberry Granola


    Description, source & where to buy it — free after signup
  46. 50
    Purely Elizabeth Purely Elizabeth Protein Cinnamon Toast Granola — product image
    New producthigh confidence

    Purely Elizabeth · Purely Elizabeth Protein Cinnamon Toast Granola


    Description, source & where to buy it — free after signup
  47. 51
    Purely Elizabeth Purely Elizabeth Protein Almond Butter & Berries Granola — product image
    New producthigh confidence

    Purely Elizabeth · Purely Elizabeth Protein Almond Butter & Berries Granola


    Description, source & where to buy it — free after signup
  48. 52
    Quaker Quaker Chewy Protein Granola Bars Maple & Brown Sugar — product image
    New producthigh confidence

    Quaker · Quaker Chewy Protein Granola Bars Maple & Brown Sugar


    Description, source & where to buy it — free after signup
  49. 53
    New producthigh confidence

    Quaker · Quaker Chewy Protein Granola Bars Caramel Chocolate Chip


    Description, source & where to buy it — free after signup
  50. 54
    New flavorhigh confidence

    RYZE Superfoods · RYZE Latte - Ube Vanilla Coffee Latte


    Description, source & where to buy it — free after signup
  51. 55
    New flavorhigh confidence

    RYZE Superfoods · RYZE Latte - Matcha Latte


    Description, source & where to buy it — free after signup
  52. 56
    New flavorhigh confidence

    RYZE Superfoods · RYZE Latte - Chai Latte


    Description, source & where to buy it — free after signup
  53. 57
    Seven Sundays Seven Sundays Red Velvet Oat Protein Cereal — product image
    New producthigh confidence

    Seven Sundays · Seven Sundays Red Velvet Oat Protein Cereal


    Description, source & where to buy it — free after signup
  54. 58
    New producthigh confidence

    Snap Supplements · Thyroid Health


    Description, source & where to buy it — free after signup
  55. 59
    New producthigh confidence

    Snap Supplements · Perimeno Health


    Description, source & where to buy it — free after signup
  56. 60
    Spindrift Spindrift Blueberry Lemonade Sparkling Water — product image
    New flavorhigh confidence

    Spindrift · Spindrift Blueberry Lemonade Sparkling Water


    Description, source & where to buy it — free after signup
  57. 61
    Tapatio Wicked Cutz Tapatío Southern-Style Breakfast Stick — product image
    New producthigh confidence

    Tapatio · Wicked Cutz Tapatío Southern-Style Breakfast Stick


    Description, source & where to buy it — free after signup
  58. 62
    Multipackhigh confidence

    Truvani · Truvani Plant Protein Variety Kit


    Description, source & where to buy it — free after signup
  59. 63
    New producthigh confidence

    Turri's Italian Foods · Mac & Cheese Kits


    Description, source & where to buy it — free after signup
  60. 64
    Line extensionhigh confidence

    Velveeta · Velveeta America Shapes


    Description, source & where to buy it — free after signup
  61. 65
    New producthigh confidence

    Walmart · Freshness Guaranteed Cookie Variety Cheesecake Slices


    Description, source & where to buy it — free after signup
  62. 66
    New producthigh confidence

    Welch’s · Probiotic YogoFruits


    Description, source & where to buy it — free after signup
  63. 67
    New flavormedium confidence

    Freshness Guaranteed · Freshness Guaranteed Cookie Variety Cheesecake Slices


    Description, source & where to buy it — free after signup
  64. 68
    Icee ICEE Dirty Soda Swirled Ice & Coconut Cream Pops Orange Cream Soda — product image
    New productmedium confidence

    Icee · ICEE Dirty Soda Swirled Ice & Coconut Cream Pops Orange Cream Soda


    Description, source & where to buy it — free after signup
  65. 69
    New productmedium confidence

    Icee · ICEE Dirty Soda Swirled Ice & Coconut Cream Pops Coconut Lime Cola


    Description, source & where to buy it — free after signup
  66. 70
    New productmedium confidence

    Nestle · Nestlé Toll House White Chip Chocolate Cookie Sandwiches


    Description, source & where to buy it — free after signup
  67. 71
    New productmedium confidence

    OMG · OMG Fiber Sodas - Yuzu


    Description, source & where to buy it — free after signup
  68. 72
    Original Gourmet Original Gourmet Dubai Style Chocolate Minis — product image
    Line extensionmedium confidence

    Original Gourmet · Original Gourmet Dubai Style Chocolate Minis


    Description, source & where to buy it — free after signup
  69. 73
    Rise RISE Brewing Co. Salted Caramel Nitro Cold Brew (11oz) — product image
    New sizemedium confidence

    Rise · RISE Brewing Co. Salted Caramel Nitro Cold Brew (11oz)


    Description, source & where to buy it — free after signup
  70. 74
    Rise RISE Brewing Co. Mocha Nitro Cold Brew (11oz) — product image
    New sizemedium confidence

    Rise · RISE Brewing Co. Mocha Nitro Cold Brew (11oz)


    Description, source & where to buy it — free after signup
  71. 75
    Rise RISE Brewing Co. Original Black Nitro Cold Brew (11oz) — product image
    New sizemedium confidence

    Rise · RISE Brewing Co. Original Black Nitro Cold Brew (11oz)


    Description, source & where to buy it — free after signup
  72. 76
    New sizemedium confidence

    Rise · RISE Brewing Co. Classic Oat Nitro Cold Brew (11oz)


    Description, source & where to buy it — free after signup
  73. 77
    New productmedium confidence

    Zero · Zero Sparkling Hop Water


    Description, source & where to buy it — free after signup
  74. 78
    New productlow confidence

    Food Lion · Frozen snacks and appetizers


    Description, source & where to buy it — free after signup