Limited editionhigh confidence
Blue Bell · Chocolate Lava Cake Ice Cream
Blue Bell is launching a limited-edition Chocolate Lava Cake ice cream flavor.
Live · updated daily · latest drop July 11, 2026
Every new food & bev launch in US retail. Every day. Free.
The daily new-product tracker for CPG, insights and innovation teams — new products, flavors and limited editions caught at the source and matched to live shelves at Walmart, Instacart and DoorDash. The free alternative to paid new-product databases.
- launches tracked
- 368
- launches tracked
- brands covered
- 284
- brands covered
- refresh cadence
- Daily
- refresh cadence
Fresh on shelves — July 11, 2026
15 launches captured in the latest daily run.
Limited editionhigh confidence
Código 1530 · 15-Year Extra Añejo Tequila
Código 1530 introduced a limited-edition 15-Year Extra Añejo tequila for U.S. retail.
New producthigh confidencein stores: Instacart
David · David Frozen Dessert
David launches David Frozen Dessert, a new line of high-protein frozen dessert pints for the frozen aisle.
New flavorlow confidence
Joyburst · Joyburst Hydration (new flavor, unspecified)
Description, source & where to buy it — free after signup
New productlow confidencein stores
Twix · First-of-its-kind Twix candy bar
Description, source & where to buy it — free after signup
Limited editionmedium confidence
Ample Hills Creamery · Matcha Berry Mash-Up Ice Cream
Description, source & where to buy it — free after signup
Line extensionmedium confidence
AriZona · AriZona Double Hard
Description, source & where to buy it — free after signup
Multipackmedium confidence
Chick-fil-A · Chick-fil-A Sauce 3-Pack (Original, Honey Mustard, Polynesian)
Description, source & where to buy it — free after signup
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Catch launches on day zero
Press releases, brand socials, LinkedIn and industry media are scanned every day, so a new SKU shows up here before it shows up in your category review.
From rumor to shelf
Each detection is matched against Walmart, Instacart and DoorDash catalogs — see the exact shelf listing and buy link, not just the announcement.
Built for CPG teams
Innovation, insights, category management and sales teams use the feed for launch monitoring, competitive tracking and whitespace hunting.
How the tracker works
- 01
Detect
AI monitors thousands of launch signals daily across PR, social, web and LinkedIn.
- 02
Verify & match
Each launch is scored for confidence and matched to live retail shelves for availability.
- 03
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The feed refreshes every day — free to read with a signup, no paywall behind it.
Frequently asked questions
Is FoodLaunches.ai really free?
Yes. The full tracker — every launch, description, source and retailer link — is free after a quick signup with your email and phone number. No credit card, no trial period. FoodLaunches is powered by Tastewise, which may contact you about its F&B intelligence platform.
Where does the launch data come from?
An AI pipeline monitors press releases, brand social accounts, LinkedIn and food-industry media every day, then matches each detected launch against live retail shelves at Walmart, Instacart and DoorDash to confirm real in-store availability.
How is this different from Mintel GNPD?
Mintel GNPD is an excellent paid global new-products database. FoodLaunches.ai is a free daily tracker focused on US food & beverage retail: what launched, from which brand, with the original source and live retailer availability — refreshed every day.
What does the confidence label mean?
Every launch is scored high, medium or low confidence based on the strength of the detection signal — for example an official press release with a shelf match scores higher than a single social-media teaser.
Which retailers do you track for availability?
Detected launches are matched against Walmart, Instacart and DoorDash product catalogs today, with direct product links where a shelf match is found. More retailers are on the roadmap.
Powered by TastewiseTastewise is the AI platform built for food & beverage, trained on trillions of real-time F&B signals across menus, recipes, social, delivery and eRetail.
Free forever · no credit card
Unlock the full launch tracker
Takes 20 seconds. Email + phone, that’s it.