Live · updated daily
Every new food & bev launch in US retail. Every day. Free.
Key data
FoodLaunches.ai tracks new food and beverage product launches in US retail. The tracker currently holds 16,836 launches from 4,447 brands across 642 launch days, and was last refreshed on September 1, 2026. Every record carries the brand, product name, launch date, launch type — new product, new flavor, limited edition, line extension, multipack, new size or seasonal return — and a high, medium or low detection confidence.
- Launches tracked
- 16,836
- Brands covered
- 4,447
- Launch days
- 642
Updated
Fresh on shelves — December 1, 2026
7 launches captured in the latest daily run.
Line extensionhigh confidence
Airheads · Airheads Xtremes Mega Bites Watermelon & White Mystery
Line extensionhigh confidence
Airheads · Airheads Xtremes Mega Bites Strawberry & Pink Lemonade
New flavorhigh confidence
Brown & Haley · Brown & Haley Pistachio Roca
Description, source & where to buy it — free after signup
New flavorhigh confidence
Hammond's · Hammond's Gingerbread Holiday Chocolate Bar
Description, source & where to buy it — free after signup
New flavorhigh confidence
Hammond's · Hammond's Mexican Hot Cocoa Holiday Chocolate Bar
Description, source & where to buy it — free after signup
New flavorhigh confidence
Hammond's · Hammond's Cherry Cordial Holiday Chocolate Bar
Description, source & where to buy it — free after signup
Free forever · no credit card
Unlock all 16,836 tracked launches
- ✓Full descriptions and launch context for every product
- ✓Original sources — press releases, social posts, articles
- ✓Retailer availability with direct buy links
- ✓The complete day-by-day archive, searchable and filterable
Takes 20 seconds. Email + phone, that’s it.
FoodLaunches is built by Tastewise, whose food & beverage AI is used by
“Tastewise is my secret tool for knowing what consumers want next and why.”
The daily new-product tracker for CPG, insights and innovation teams — new products, flavors and limited editions caught at the source, the day they are announced. The free alternative to paid new-product databases.
Catch launches on day zero
Press releases, brand socials, LinkedIn and industry media are scanned every day, so a new SKU shows up here before it shows up in your category review.
From rumor to shelf
Each detection is matched against major US retailer catalogs — see the exact shelf listing and buy link, not just the announcement.
Built for CPG teams
Innovation, insights, category management and sales teams use the feed for launch monitoring, competitive tracking and whitespace hunting.
How the tracker works
- 01
Detect
AI monitors thousands of launch signals daily across PR, social, web and LinkedIn.
- 02
Verify & match
Each launch is scored for confidence and matched to live retail shelves for availability.
- 03
Deliver daily
The feed refreshes every day — free to read with a signup, no paywall behind it.
Frequently asked questions
- Is FoodLaunches.ai really free?
- Yes. The full tracker — every launch, description, source and retailer link — is free after a quick signup with your email and phone number. No credit card, no trial period. FoodLaunches is powered by Tastewise, which may contact you about its F&B intelligence platform.
- Where does the launch data come from?
- An AI pipeline monitors press releases, brand social accounts, LinkedIn and food-industry media every day, then matches each detected launch against live retail shelves at major US retailers to confirm real in-store availability.
- How is this different from paid new-product databases?
- Paid new-product databases are excellent, but they cost five figures a year. FoodLaunches.ai is a free daily tracker focused on US food & beverage retail: what launched, from which brand, with the original source and live retailer availability — refreshed every day.
- What does the confidence label mean?
- Every launch is scored high, medium or low confidence based on the strength of the detection signal — for example an official press release with a shelf match scores higher than a single social-media teaser.
- Which retailers do you track for availability?
- Detected launches are matched against Walmart and other major US retailer catalogs, with direct product links where a shelf match is found. More retailers are added over time.
Powered by TastewiseTastewise is the AI platform built for food & beverage, trained on trillions of real-time F&B signals across menus, recipes, social, delivery and eRetail.
Free forever · no credit card
Unlock the full launch tracker
Takes 20 seconds. Email + phone, that’s it.