How the launch tracker works
Updated
Key data
FoodLaunches.ai detects new food and beverage product launches in US retail with a daily AI pipeline, operated by Tastewise. It currently holds 16,836 launches from 4,447 brands across 642 launch days, last refreshed on September 1, 2026. Each launch is classified by what changed on shelf and scored high, medium or low confidence according to how strongly the detection signal corroborates it.
FoodLaunches.ai is built by Tastewise, its parent company — Tastewise is the AI platform built for food & beverage, trained on trillions of real-time F&B signals across menus, recipes, social, delivery and eRetail. Here is exactly where the data comes from and what each field means.
1. Signal detection
Every day, an AI pipeline scans launch announcements across four source families: official press releases, brand and creator social media posts, LinkedIn announcements, and food-industry web coverage. Each candidate is parsed into a structured launch record: brand, product name, launch type and a short description, with a link to the original source.
2. Launch classification
Launches are classified by what actually changed on shelf:
| Launch type | What changed on shelf |
|---|---|
| New product | A genuinely new item for the brand or market. |
| New flavor | A flavor addition to an existing line. |
| Limited edition | A seasonal or short-run release. |
| Line extension | A new format or sub-line of an existing product. |
| Multipack | A new multi-unit pack configuration. |
| New size | An existing product in a new pack size. |
| Seasonal return | A returning seasonal favorite. |
| Rebrand | An existing product relaunched under new branding. |
| New packaging | A packaging redesign with no formula change. |
| New color | A color variant of an existing product. |
| Unclassified | Detected as a launch, but the type could not be determined. |
Each record also carries a confidence score reflecting the strength and corroboration of the detection signal:
| Confidence | What it means |
|---|---|
| High | Corroborated by an official announcement or multiple independent signals. |
| Medium | A single credible signal, consistent with the brand's launch patterns. |
| Low | A weak or isolated signal, such as a single social-media teaser. |
3. Retail shelf matching
Detection is only half the story — the tracker then matches each launch against live product catalogs at Walmart and other major US retailers. Where a match is found you get the exact shelf listing name and a direct product link, turning “brand announced X” into “X is on shelf, here.”
4. Daily refresh
The pipeline runs every day and the site updates automatically. Right now the tracker covers 16,836 launches from 4,447 brands across 642 launch days in the United States, last refreshed on September 1, 2026, and it grows daily.
Why free?
Paid new-product databases charge five figures a year for this visibility. Tastewise publishes FoodLaunches.ai free — sign up with your email and phone number and the whole tracker unlocks. That’s the entire deal.