New food & beverage launches — May 5, 2026

Updated September 1, 2026

Key data

91 new food and beverage products launched in US retail on May 5, 2026, tracked by FoodLaunches.ai. The most common launch type that day was new product, with 29 of 91 launches (31.9%). Every entry below lists the brand, product name, launch type and detection confidence, and the data was last refreshed on September 1, 2026.

Launch mix on May 5, 2026

Launch types on May 5, 2026, by number of launches
Launch type	Launches	Share of day (%)
New product	29	31.9
Unclassified	26	28.6
New flavor	14	15.4
Line extension	11	12.1
Limited edition	5	5.5
New size	2	2.2
Rebrand	2	2.2
Seasonal return	1	1.1
Multipack	1	1.1

1
Limited editionhigh confidence
AdvoCare · Spark Chamoy Mango

Description, source & where to buy it — free after signup
2
Launchhigh confidence
ARIH · ARIH Dual Biotic Soda, Functional Prebiotic and Postbiotic Soda, Low Sugar, Peach Mango Horizon, 12 fl oz, 4 Pack

Description, source & where to buy it — free after signup
3
Launchhigh confidence
ARIH · ARIH Refresco Biótico Dual, Refresco Funcional Prebiótico y Postbiótico, Bajo en Azúcar, Naranja Positiva, 12 fl oz, Paquete de 4

Description, source & where to buy it — free after signup
4
Launchhigh confidence
ARIH · ARIH Postbiotic Energy Drink, Zero Sugar Clean Energy Drink with 100mg Natural Caffeine, Tropical Wave, 12 fl oz, 4 Pack

Description, source & where to buy it — free after signup

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5
Launchhigh confidence
ARIH · ARIH Postbiotic Energy Drink, Zero Sugar Clean Energy Drink with 100mg Natural Caffeine, Jolly Strawberry, 12 fl oz, 4 Pack

Description, source & where to buy it — free after signup
6
Launchhigh confidence
ARIH · ARIH Postbiotic Energy Drink, Zero Sugar Clean Energy Drink with 100mg Natural Caffeine, Peachy Sunshine, 12 fl oz, 4 Pack

Description, source & where to buy it — free after signup
7
Launchhigh confidence
ARIH · ARIH Postbiotic Energy Drink, Zero Sugar Clean Energy Drink with 100mg Natural Caffeine, Orange Hour, 12 fl oz, 4 Pack

Description, source & where to buy it — free after signup
8
Launchhigh confidence
ARIH · ARIH Dual Biotic Soda, Functional Prebiotic and Postbiotic Soda, Low Sugar, Apple Flare, 12 fl oz, 4 Pack

Description, source & where to buy it — free after signup
9
Launchhigh confidence
ARIH · ARIH Dual Biotic Soda, Functional Prebiotic and Postbiotic Soda, Low Sugar, Pineapple Drift, 12 fl oz, 4 Pack

Description, source & where to buy it — free after signup
10
Launchhigh confidence
ARIH · ARIH Postbiotic Energy Drink, Zero Sugar Clean Energy Drink with 100mg Natural Caffeine, Cherry Nova, 12 fl oz

Description, source & where to buy it — free after signup
11
Launchhigh confidence
ARIH · ARIH Postbiotic Energy Drink, Zero Sugar Clean Energy Drink with 100mg Natural Caffeine, Lemon Crest, 12 fl oz, 4 Pack

Description, source & where to buy it — free after signup
12
Launchhigh confidence
ARIH · ARIH Dual Biotic Soda, Functional Prebiotic and Postbiotic Soda, Low Sugar, Red Ruby Galore, 12 fl oz, 4 Pack

Description, source & where to buy it — free after signup
13
Launchhigh confidence
ARIH · ARIH Postbiotic Energy Drink, Zero Sugar Clean Energy Drink with 100mg Natural Caffeine, Blush Berry, 12 fl oz, 4 Pack

Description, source & where to buy it — free after signup
14
Launchhigh confidence
ARIH · ARIH Dual Biotic Soda, Functional Prebiotic and Postbiotic Soda, Low Sugar, Berry Bliss, 12 fl oz, 4 Pack

Description, source & where to buy it — free after signup
15
New producthigh confidence
Barcel · Barcel Mi Tierra Original Sea Salt Tortilla Strips

Description, source & where to buy it — free after signup
16
New producthigh confidence
Barcel · Barcel Mi Tierra Pico de Gallo Tortilla Strips

Description, source & where to buy it — free after signup
17
New producthigh confidence
Barcel · Barcel Mi Tierra Hint of Lime Tortilla Strips

Description, source & where to buy it — free after signup
18
New sizehigh confidence
Bloom · Bloom Sparkling Energy Minis

Description, source & where to buy it — free after signup
19
New producthigh confidence
Bulletproof · Bulletproof The Mood Booster Functional Ground Coffee

Description, source & where to buy it — free after signup
20
New flavorhigh confidence
C4 Energy · Mango Fuego

Description, source & where to buy it — free after signup
21
Launchhigh confidence
Caribbean Dreams · coming soon

Description, source & where to buy it — free after signup
22
New producthigh confidence
Chef · Chef Boyardee Beef Pasta Skillet Meal

Description, source & where to buy it — free after signup
23
New producthigh confidence
Chef · Chef Boyardee Cheeseburger Mac Skillet Meal

Description, source & where to buy it — free after signup
24
New producthigh confidence
Chef · Chef Boyardee Cheesy Italian Shells Skillet Meal

Description, source & where to buy it — free after signup
25
New producthigh confidence
Chef · Chef Boyardee Meat Lasagna Skillet Meal

Description, source & where to buy it — free after signup
26
New producthigh confidence
Chef · Chef Boyardee Chicken Alfredo Skillet Meal

Description, source & where to buy it — free after signup
27
Line extensionhigh confidence
Chef Boyardee · Chef Boyardee Cheesy Italian Shells Skillet Meal

Description, source & where to buy it — free after signup
28
Line extensionhigh confidence
Chef Boyardee · Chef Boyardee Cheeseburger Mac Skillet Meal

Description, source & where to buy it — free after signup
29
Line extensionhigh confidence
Chef Boyardee · Chef Boyardee Beef Pasta Skillet Meal

Description, source & where to buy it — free after signup
30
Line extensionhigh confidence
Chef Boyardee · Chef Boyardee Meat Lasagna Skillet Meal

Description, source & where to buy it — free after signup
31
Line extensionhigh confidence
Chef Boyardee · Chef Boyardee Chicken Alfredo Skillet Meal

Description, source & where to buy it — free after signup
32
Launchhigh confidence
Chlorophyll Water · Chlorophyll Water - Ultra-Purified Water with Chlorophyll and Plant-Based Vitamins A, B12, C, D3, Clean Label Project Certified, 1 Liter (33.8 fl oz) Bottles, 6 Pack

Description, source & where to buy it — free after signup
33
Limited editionhigh confidence
Coca-Cola · America250 Coca-Cola Mini Cans (Limited-Edition Designs)

Description, source & where to buy it — free after signup
34
New producthigh confidence
Cracker Barrel · Campfire Kettle Chips

Description, source & where to buy it — free after signup
35
Launchhigh confidence
Creature Comfort · Creature Comforts Paquete Variado IPA, Paquete de 12 12 Onzas Líquidas, 6,6% ABV, IPA

Description, source & where to buy it — free after signup
36
New producthigh confidence
Dr. Praeger's Sensible Foods · Mac & Cheese Stars

Description, source & where to buy it — free after signup
37
New flavorhigh confidence
Farm Rich · Sausage Loaded Hash Brown Bites

Description, source & where to buy it — free after signup
38
New producthigh confidence
Farm Rich · High Protein Cinnamon French Toast Bites

Description, source & where to buy it — free after signup
39
New flavorhigh confidence
Farm Rich · High Protein Blueberry French Toast Sticks

Description, source & where to buy it — free after signup
40
New flavorhigh confidence
Frozen One · Salted Caramel Crunch

Description, source & where to buy it — free after signup
41
Launchhigh confidence
Gerber · (12 pack) Gerber Yogurt Blends Stage 3 Baby Snacks Strawberry, 4 oz Tubs (Pack of 2)

Description, source & where to buy it — free after signup
42
New flavorhigh confidence
Ghirardelli · Ghirardelli Milk Chocolate Caramel Waffle Cone Squares

Description, source & where to buy it — free after signup
43
Line extensionhigh confidence
Goodles · Goodles Dry Protein Pasta Teeny Lazeeny

Description, source & where to buy it — free after signup
44
Line extensionhigh confidence
Goodles · Goodles Dry Protein Pasta See Ya Later Radiator

Description, source & where to buy it — free after signup
45
Line extensionhigh confidence
Goodles · Goodles Dry Protein Pasta Coiled Again

Description, source & where to buy it — free after signup
46
Seasonal returnhigh confidence
Haribo · Haribo's Red, White and Blue Goldbears

Description, source & where to buy it — free after signup
47
Line extensionhigh confidence
Hot Tamales · HOT TAMALES® Tropical Heat™

Description, source & where to buy it — free after signup
48
Launchhigh confidence
Intelligentsia · Intelligentsia El Diablo - 12oz - Dark Roast, Direct Trade, Whole Bean Coffee

Description, source & where to buy it — free after signup
49
Limited editionhigh confidence
Javvy · White Chocolate Mocha Protein Coffee

Description, source & where to buy it — free after signup
50
New flavorhigh confidence
Jimmy Dean · Jimmy Dean Premium Hot Bacon

Description, source & where to buy it — free after signup
51
New producthigh confidence
Joolies · Date Sours - Blue Raspberry

Description, source & where to buy it — free after signup
52
New producthigh confidence
Joolies · Date Sours - Watermelon

Description, source & where to buy it — free after signup
53
New producthigh confidence
Joolies · Date Sours - Cherry Cola

Description, source & where to buy it — free after signup
54
New producthigh confidence
Joolies · Date Sours - Peachy

Description, source & where to buy it — free after signup
55
New producthigh confidence
Joolies Dates · Date Sours

Description, source & where to buy it — free after signup
56
Rebrandhigh confidence
Keebler · Keebler Chips Deluxe Chips & Chunks

Description, source & where to buy it — free after signup
57
New flavorhigh confidence
Keebler · Keebler Chips Deluxe Brownie

Description, source & where to buy it — free after signup
58
New flavorhigh confidence
Keebler · Keebler Chips Deluxe Fudge Filled

Description, source & where to buy it — free after signup
59
New producthigh confidence
Kemps · Kemps Protein+ Whole Lactose Free Milk

Description, source & where to buy it — free after signup
60
New producthigh confidence
Kemps · Kemps Protein+ Chocolate Lactose Free Milk

Description, source & where to buy it — free after signup
61
New producthigh confidence
Kemps · Kemps Protein+ 2% Reduced Fat Lactose Free Milk

Description, source & where to buy it — free after signup
62
New producthigh confidence
Khloud · Chips

Description, source & where to buy it — free after signup
63
New producthigh confidence
Kidsmania · Kidsmania Lollipup

Description, source & where to buy it — free after signup
64
Launchhigh confidence
La Criolla · Ziyad Halva Tradicional con Vainilla, 12.34 oz, Paquete de 6

Description, source & where to buy it — free after signup
65
Launchhigh confidence
La Fiesta · La Fiesta, Hearty Stews, Mulato Chili Peppers, Deep, Smoky Undertones, 2 oz

Description, source & where to buy it — free after signup
66
Launchhigh confidence
Lucky One · Lucky One Peach Vodka Lemonade, 4 Pack, 12 fl oz Single Serve Cans, 355ml Serving Size

Description, source & where to buy it — free after signup
67
Launchhigh confidence
Lucky One · Lucky One Blueberry Vodka Lemonade, 4 Pack, 12 fl oz Single Serve Cans, 355ml Serving Size

Description, source & where to buy it — free after signup
68
New flavorhigh confidence
Maola · Maola Strawberry Whole Milk

Description, source & where to buy it — free after signup
69
New flavorhigh confidence
Mccormick · McCormick® Mixed Berry Finishing Sugar

Description, source & where to buy it — free after signup
70
Line extensionhigh confidence
Mooski · Overnight Oat Bites

Description, source & where to buy it — free after signup
71
Launchhigh confidence
New Belgium · Voodoo Ranger Sweet Ride Juicy IPA Craft Beer, 6 pack, 12 fl oz Cans, 6.5% ABV

Description, source & where to buy it — free after signup
72
New flavorhigh confidence
Nutpods · nutpods Unsweetened Toffeenut

Description, source & where to buy it — free after signup
73
Launchhigh confidence
Royal Kona Coffee · Royal Kona Rk Mocha Latte

Description, source & where to buy it — free after signup
74
Launchhigh confidence
Seagram's Escapes · Seagram's Escapes Tropical Refreshers Strawberry Acai, Flavored Malt Beverage, 6 Pack, 11.2 fl oz Bottles

Description, source & where to buy it — free after signup
75
New producthigh confidence
Totis · Totis Plantain Chips Chili Lime

Description, source & where to buy it — free after signup
76
New producthigh confidence
Totis · Totis Plantain Chips Churro

Description, source & where to buy it — free after signup
77
New producthigh confidence
Totis · Totis Plantain Chips Sea Salt

Description, source & where to buy it — free after signup
78
Launchhigh confidence
Unbranded · coming soon

Description, source & where to buy it — free after signup
79
Rebrandhigh confidence
Vista Hermosa · Totopos

Description, source & where to buy it — free after signup
80
New productmedium confidence
AJ Bond Distillery · AJ Bond Distillery First Whiskey

Description, source & where to buy it — free after signup
81
New productmedium confidence
Bucked Up · Bucked Up Flow

Description, source & where to buy it — free after signup
82
New productmedium confidence
Caliente · Caliente cinnamon-infused tequila

Description, source & where to buy it — free after signup
83
Limited editionmedium confidence
Chivas Regal · Charles Leclerc Limited Edition Whisky

Description, source & where to buy it — free after signup
84
New flavormedium confidence
Elavi · Protein Brownies - new flavor

Description, source & where to buy it — free after signup
85
New sizemedium confidence
Hal's New York · Hal's New York Seltzer Fruit Punch 12oz Slim Cans

Description, source & where to buy it — free after signup
86
Line extensionmedium confidence
Jose Cuervo · Jose Cuervo Reserva de la Familia Extra Añejo 2026 Alejandra Venegas Edition

Description, source & where to buy it — free after signup
87
New flavormedium confidence
Khloud · Birthday Cake

Description, source & where to buy it — free after signup
88
New productmedium confidence
MateVibe · Ready-to-Drink Yerba Mate

Description, source & where to buy it — free after signup
89
New flavormedium confidence
Mauna Loa · Pineapple Habanero

Description, source & where to buy it — free after signup
90
Multipackmedium confidence
Nat's Rawline · 4-pack

Description, source & where to buy it — free after signup
91
Limited editionmedium confidence
PATH · 2026 Limited Edition Made in USA PATH bottle

Description, source & where to buy it — free after signup

Launch mix on May 5, 2026

AdvoCare · Spark Chamoy Mango

ARIH · ARIH Dual Biotic Soda, Functional Prebiotic and Postbiotic Soda, Low Sugar, Peach Mango Horizon, 12 fl oz, 4 Pack

ARIH · ARIH Refresco Biótico Dual, Refresco Funcional Prebiótico y Postbiótico, Bajo en Azúcar, Naranja Positiva, 12 fl oz, Paquete de 4

ARIH · ARIH Postbiotic Energy Drink, Zero Sugar Clean Energy Drink with 100mg Natural Caffeine, Tropical Wave, 12 fl oz, 4 Pack

Unlock the full launch tracker

ARIH · ARIH Postbiotic Energy Drink, Zero Sugar Clean Energy Drink with 100mg Natural Caffeine, Jolly Strawberry, 12 fl oz, 4 Pack

ARIH · ARIH Postbiotic Energy Drink, Zero Sugar Clean Energy Drink with 100mg Natural Caffeine, Peachy Sunshine, 12 fl oz, 4 Pack

ARIH · ARIH Postbiotic Energy Drink, Zero Sugar Clean Energy Drink with 100mg Natural Caffeine, Orange Hour, 12 fl oz, 4 Pack

ARIH · ARIH Dual Biotic Soda, Functional Prebiotic and Postbiotic Soda, Low Sugar, Apple Flare, 12 fl oz, 4 Pack

ARIH · ARIH Dual Biotic Soda, Functional Prebiotic and Postbiotic Soda, Low Sugar, Pineapple Drift, 12 fl oz, 4 Pack

ARIH · ARIH Postbiotic Energy Drink, Zero Sugar Clean Energy Drink with 100mg Natural Caffeine, Cherry Nova, 12 fl oz

ARIH · ARIH Postbiotic Energy Drink, Zero Sugar Clean Energy Drink with 100mg Natural Caffeine, Lemon Crest, 12 fl oz, 4 Pack

ARIH · ARIH Dual Biotic Soda, Functional Prebiotic and Postbiotic Soda, Low Sugar, Red Ruby Galore, 12 fl oz, 4 Pack

ARIH · ARIH Postbiotic Energy Drink, Zero Sugar Clean Energy Drink with 100mg Natural Caffeine, Blush Berry, 12 fl oz, 4 Pack

ARIH · ARIH Dual Biotic Soda, Functional Prebiotic and Postbiotic Soda, Low Sugar, Berry Bliss, 12 fl oz, 4 Pack

Barcel · Barcel Mi Tierra Original Sea Salt Tortilla Strips

Barcel · Barcel Mi Tierra Pico de Gallo Tortilla Strips

Barcel · Barcel Mi Tierra Hint of Lime Tortilla Strips

Bloom · Bloom Sparkling Energy Minis

Bulletproof · Bulletproof The Mood Booster Functional Ground Coffee

C4 Energy · Mango Fuego

Caribbean Dreams · coming soon

Chef · Chef Boyardee Beef Pasta Skillet Meal

Chef · Chef Boyardee Cheeseburger Mac Skillet Meal

Chef · Chef Boyardee Cheesy Italian Shells Skillet Meal

Chef · Chef Boyardee Meat Lasagna Skillet Meal

Chef · Chef Boyardee Chicken Alfredo Skillet Meal

Chef Boyardee · Chef Boyardee Cheesy Italian Shells Skillet Meal

Chef Boyardee · Chef Boyardee Cheeseburger Mac Skillet Meal

Chef Boyardee · Chef Boyardee Beef Pasta Skillet Meal

Chef Boyardee · Chef Boyardee Meat Lasagna Skillet Meal

Chef Boyardee · Chef Boyardee Chicken Alfredo Skillet Meal

Chlorophyll Water · Chlorophyll Water - Ultra-Purified Water with Chlorophyll and Plant-Based Vitamins A, B12, C, D3, Clean Label Project Certified, 1 Liter (33.8 fl oz) Bottles, 6 Pack

Coca-Cola · America250 Coca-Cola Mini Cans (Limited-Edition Designs)

Cracker Barrel · Campfire Kettle Chips

Creature Comfort · Creature Comforts Paquete Variado IPA, Paquete de 12 12 Onzas Líquidas, 6,6% ABV, IPA

Dr. Praeger's Sensible Foods · Mac & Cheese Stars

Farm Rich · Sausage Loaded Hash Brown Bites

Farm Rich · High Protein Cinnamon French Toast Bites

Farm Rich · High Protein Blueberry French Toast Sticks

Frozen One · Salted Caramel Crunch

Gerber · (12 pack) Gerber Yogurt Blends Stage 3 Baby Snacks Strawberry, 4 oz Tubs (Pack of 2)

Ghirardelli · Ghirardelli Milk Chocolate Caramel Waffle Cone Squares

Goodles · Goodles Dry Protein Pasta Teeny Lazeeny

Goodles · Goodles Dry Protein Pasta See Ya Later Radiator

Goodles · Goodles Dry Protein Pasta Coiled Again

Haribo · Haribo's Red, White and Blue Goldbears

Hot Tamales · HOT TAMALES® Tropical Heat™

Intelligentsia · Intelligentsia El Diablo - 12oz - Dark Roast, Direct Trade, Whole Bean Coffee

Javvy · White Chocolate Mocha Protein Coffee

Jimmy Dean · Jimmy Dean Premium Hot Bacon

Joolies · Date Sours - Blue Raspberry

Joolies · Date Sours - Watermelon

Joolies · Date Sours - Cherry Cola

Joolies · Date Sours - Peachy

Joolies Dates · Date Sours

Keebler · Keebler Chips Deluxe Chips & Chunks

Keebler · Keebler Chips Deluxe Brownie

Keebler · Keebler Chips Deluxe Fudge Filled

Kemps · Kemps Protein+ Whole Lactose Free Milk

Kemps · Kemps Protein+ Chocolate Lactose Free Milk

Kemps · Kemps Protein+ 2% Reduced Fat Lactose Free Milk

Khloud · Chips

Kidsmania · Kidsmania Lollipup

La Criolla · Ziyad Halva Tradicional con Vainilla, 12.34 oz, Paquete de 6

La Fiesta · La Fiesta, Hearty Stews, Mulato Chili Peppers, Deep, Smoky Undertones, 2 oz

Lucky One · Lucky One Peach Vodka Lemonade, 4 Pack, 12 fl oz Single Serve Cans, 355ml Serving Size

Lucky One · Lucky One Blueberry Vodka Lemonade, 4 Pack, 12 fl oz Single Serve Cans, 355ml Serving Size

Maola · Maola Strawberry Whole Milk

Mccormick · McCormick® Mixed Berry Finishing Sugar

Mooski · Overnight Oat Bites

New Belgium · Voodoo Ranger Sweet Ride Juicy IPA Craft Beer, 6 pack, 12 fl oz Cans, 6.5% ABV

Nutpods · nutpods Unsweetened Toffeenut

Royal Kona Coffee · Royal Kona Rk Mocha Latte

Seagram's Escapes · Seagram's Escapes Tropical Refreshers Strawberry Acai, Flavored Malt Beverage, 6 Pack, 11.2 fl oz Bottles

Totis · Totis Plantain Chips Chili Lime

Totis · Totis Plantain Chips Churro

Totis · Totis Plantain Chips Sea Salt

Unbranded · coming soon