New producthigh confidence
10 Barrel Brewing Co · Salty Sips
Description, source & where to buy it — free after signup
New food & beverage launches — May 4, 2026
Updated
Key data
86 new food and beverage products launched in US retail on May 4, 2026, tracked by FoodLaunches.ai. The most common launch type that day was new product, with 37 of 86 launches (43%). Every entry below lists the brand, product name, launch type and detection confidence, and the data was last refreshed on September 1, 2026.
Launch mix on May 4, 2026
| Launch type | Launches | Share of day (%) |
|---|---|---|
| New product | 37 | 43 |
| New flavor | 22 | 25.6 |
| Line extension | 9 | 10.5 |
| Limited edition | 9 | 10.5 |
| Rebrand | 5 | 5.8 |
| Multipack | 2 | 2.3 |
| Seasonal return | 2 | 2.3 |
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New producthigh confidence10 Barrel Brewing Co · Clean Slate
Description, source & where to buy it — free after signup - 3New producthigh confidence
10 Barrel Brewing Company · Salty Sips
Description, source & where to buy it — free after signup - 4New producthigh confidence
10 Barrel Brewing Company · Clean Slate
Description, source & where to buy it — free after signup
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- 5New flavorhigh confidence
ALOHA · Key Lime Bar
Description, source & where to buy it — free after signup - 6
New flavorhigh confidenceAnnie's · Annie's Organic White Cheddar & Sour Cream Cheddar Bunnies
Description, source & where to buy it — free after signup - 7
New producthigh confidenceBoar's Head · Boar's Head The Fryer's Deep Fried Turkey Breast
Description, source & where to buy it — free after signup - 8
New producthigh confidenceBuck's · Buck May 2026 Buck of the Month (Retro Tribute to Star Wars)
Description, source & where to buy it — free after signup - 9
New flavorhigh confidenceChips Ahoy · CHIPS AHOY! Chewy Dulce de Leche-Flavored Cookies
Description, source & where to buy it — free after signup - 10New flavorhigh confidence
Chips Ahoy · CHIPS AHOY! Crunchy Red, White & Blue Candy Blasts Fudgy Chocolate Chip Cookies
Description, source & where to buy it — free after signup - 11New flavorhigh confidence
Chips Ahoy · CHIPS AHOY! Chewy Chocolatey Churro Filled Chocolate Chip Cookies
Description, source & where to buy it — free after signup - 12
New flavorhigh confidenceCinnabon · Cinnabon Butterbeer-flavored Chillatta
Description, source & where to buy it — free after signup - 13New flavorhigh confidence
Cinnabon · Cinnabon Butterbeer-flavored Classic Roll
Description, source & where to buy it — free after signup - 14
Line extensionhigh confidenceClif · LUNA Berry Bars Strawberry Banana Flavor
Description, source & where to buy it — free after signup - 15Line extensionhigh confidence
Clif · LUNA Berry Bars Mixed Berry Flavor
Description, source & where to buy it — free after signup - 16New producthigh confidence
Earth's Best · Earth's Best Organic Veggie Waves Rock'n Ranch
Description, source & where to buy it — free after signup - 17New producthigh confidence
Earth's Best · Earth's Best Organic Crispy Sticks Cheesy Mac
Description, source & where to buy it — free after signup - 18
New producthigh confidenceEarth's Best · Earth's Best Organic Crispy Sticks Pizza
Description, source & where to buy it — free after signup - 19New producthigh confidence
Earth's Best · Organic Big Kid snacks
Description, source & where to buy it — free after signup - 20New producthigh confidence
Earth's Best · Big Kids Snacks
Description, source & where to buy it — free after signup - 21Limited editionhigh confidence
Food Club · Rainbow Rings Cereal (Gabby’s Dollhouse co-branded)
Description, source & where to buy it — free after signup - 22Limited editionhigh confidence
Food Club · Strawberry Frosting (Gabby’s Dollhouse co-branded)
Description, source & where to buy it — free after signup - 23Limited editionhigh confidence
Food Club · Confetti Cake Mix (Gabby’s Dollhouse co-branded)
Description, source & where to buy it — free after signup - 24Limited editionhigh confidence
Food Club · Breaded Chicken Nuggets (Gabby’s Dollhouse shapes)
Description, source & where to buy it — free after signup - 25New producthigh confidence
FullWell · Prenatal Stick Packs
Description, source & where to buy it — free after signup - 26
New producthigh confidenceGo Raw · Go Raw Chili Crunch Snacking Crisps
Description, source & where to buy it — free after signup - 27
New producthigh confidenceGo Raw · Go Raw Rosemary & Olive Oil Snacking Crisps
Description, source & where to buy it — free after signup - 28
New producthigh confidenceGo Raw · Go Raw Sea Salt Snacking Crisps
Description, source & where to buy it — free after signup - 29New flavorhigh confidence
High Brew Coffee · Mexican Chocolate Nitro Cold Brew
Description, source & where to buy it — free after signup - 30
Rebrandhigh confidenceJelly Belly · Jelly Belly Endless Summer Collection
Description, source & where to buy it — free after signup - 31
Rebrandhigh confidenceJelly Belly · Jelly Belly Tropical Paradise Collection
Description, source & where to buy it — free after signup - 32
Rebrandhigh confidenceJelly Belly · Jelly Belly Signature 20 Collection
Description, source & where to buy it — free after signup - 33
Rebrandhigh confidenceJelly Belly · Jelly Belly Farmstand Fruit Collection
Description, source & where to buy it — free after signup - 34
Limited editionhigh confidenceLay’s · Argentinian‑Style Steak with Chimichurri
Description, source & where to buy it — free after signup - 35
Limited editionhigh confidenceLay’s · Wavy French Onion Soup
Description, source & where to buy it — free after signup - 36Limited editionhigh confidence
Lay’s · Brazilian‑Style Garlic Sauce
Description, source & where to buy it — free after signup - 37Limited editionhigh confidence
Like Air Snacks · Dubai-Style Chocolate Puffcorn
Description, source & where to buy it — free after signup - 38Limited editionhigh confidence
Like Air Snacks · White Cheddar Puffcorn
Description, source & where to buy it — free after signup - 39
New producthigh confidenceLuna · LUNA Berry Bars Strawberry Banana Flavor
Description, source & where to buy it — free after signup - 40New producthigh confidence
Luna · LUNA Berry Bars Mixed Berry Flavor
Description, source & where to buy it — free after signup - 41
New producthigh confidenceMama · Mama's Creations Flame Grilled Chicken Breast Strips
Description, source & where to buy it — free after signup - 42
New producthigh confidenceMama · Mama's Creations Fajita Seasoned Grilled Chicken Strips
Description, source & where to buy it — free after signup - 43New producthigh confidence
Mama · Mama's Creations Flame Grilled Chicken Breasts
Description, source & where to buy it — free after signup - 44
Multipackhigh confidenceMonster · Monster Energy Ultra Liberty Variety Pack
Description, source & where to buy it — free after signup - 45New flavorhigh confidence
Monster · Monster Energy Ultra Red, White & Blue Razz
Description, source & where to buy it — free after signup - 46New flavorhigh confidence
Monster · Juice Monster Strawberry Lemonade
Description, source & where to buy it — free after signup - 47New flavorhigh confidence
Nabisco · OREO Firecracker Pop Sandwich Cookies
Description, source & where to buy it — free after signup - 48
New producthigh confidenceOregon Fruit · Oregon Fruit Cocktail Cherries
Description, source & where to buy it — free after signup - 49New flavorhigh confidence
Oreo · OREO Firecracker Pop Sandwich Cookies
Description, source & where to buy it — free after signup - 50New flavorhigh confidence
Pabst Blue Ribbon · PBR x Grillo's Pickle Beer
Description, source & where to buy it — free after signup - 51Line extensionhigh confidence
Pepperidge Farm · Goldfish Limited Edition Bulbasaur Cheddar Crackers
Description, source & where to buy it — free after signup - 52
Line extensionhigh confidencePepperidge Farm · Goldfish Limited Edition Squirtle Cheddar Crackers
Description, source & where to buy it — free after signup - 53
Line extensionhigh confidencePepperidge Farm · Goldfish Pokémon Charmander Edition Cheddar Cheese Baked Snack Crackers
Description, source & where to buy it — free after signup - 54
New flavorhigh confidencePillsbury · Pillsbury Funfetti Stars & Stripes Red Vanilla Frosting
Description, source & where to buy it — free after signup - 55
New flavorhigh confidencePillsbury · Pillsbury Funfetti Stars & Stripes White Vanilla Frosting
Description, source & where to buy it — free after signup - 56
New producthigh confidencePillsbury · Pillsbury Funfetti Stars & Stripes Red Swirl Cake Mix
Description, source & where to buy it — free after signup - 57
New flavorhigh confidencePillsbury · Pillsbury Funfetti Stars & Stripes Blue Vanilla Frosting
Description, source & where to buy it — free after signup - 58New producthigh confidence
Pillsbury · Pillsbury Funfetti Stars & Stripes Sprinkle Cake Mix
Description, source & where to buy it — free after signup - 59New producthigh confidence
SOLZI · Espresso Tonic
Description, source & where to buy it — free after signup - 60Seasonal returnhigh confidence
Sweet P's Bake Shop · Gabby’s Dollhouse Pink Frosted Sugar Cookie
Description, source & where to buy it — free after signup - 61
New producthigh confidenceTastykake · Tastykake Cherry Cheese Danishes
Description, source & where to buy it — free after signup - 62
New producthigh confidenceTastykake · Tastykake Cinnamon Rolls
Description, source & where to buy it — free after signup - 63New producthigh confidence
Tastykake · Tastykake Blueberry Cheese Danishes
Description, source & where to buy it — free after signup - 64
Line extensionhigh confidenceThe Republic of Tea · The Republic of Tea Grogu Galactic Green Iced Tea
Description, source & where to buy it — free after signup - 65
Line extensionhigh confidenceThe Republic of Tea · The Republic of Tea Razor Crest Raspberry Tea
Description, source & where to buy it — free after signup - 66
Line extensionhigh confidenceThe Republic of Tea · The Republic of Tea Beskar Black Tea
Description, source & where to buy it — free after signup - 67
New producthigh confidenceVeggiecraft · Classic Cheddar Mac & Cheese
Description, source & where to buy it — free after signup - 68New flavormedium confidence
ALOHA · Key Lime Protein Bar
Description, source & where to buy it — free after signup - 69New flavormedium confidence
Animal · Animal Creatine - Smarties collab flavor
Description, source & where to buy it — free after signup - 70
New flavormedium confidenceBuilt · BUILT Sour Puff Tropical Mango Burst
Description, source & where to buy it — free after signup - 71Multipackmedium confidence
Buldak · Buldak Mac & Cheese (4CT Cups)
Description, source & where to buy it — free after signup - 72New productmedium confidence
Buldak · Buldak Mac & Cheese (Box)
Description, source & where to buy it — free after signup - 73New flavormedium confidence
Marzetti · Protein Ranch dressing
Description, source & where to buy it — free after signup - 74
New productmedium confidenceMexsnax · Mexsnax Ricones Picositos
Description, source & where to buy it — free after signup - 75
New productmedium confidenceMexsnax · Mexsnax Ricones Salt & Lime
Description, source & where to buy it — free after signup - 76
New productmedium confidenceMexsnax · Mexsnax Sabricos Traditional
Description, source & where to buy it — free after signup - 77New productmedium confidence
Mexsnax · Mexsnax Sabricos Sea Salt
Description, source & where to buy it — free after signup - 78New productmedium confidence
Mexsnax · Mexsnax Ricones Cheese & Chile
Description, source & where to buy it — free after signup - 79New productmedium confidence
Mexsnax · Mexsnax Sabricos Salsa Verde
Description, source & where to buy it — free after signup - 80New productmedium confidence
Nüwerks · Nüwerks wellness line
Description, source & where to buy it — free after signup - 81
Line extensionmedium confidencePepperidge Farm · Goldfish Limited Edition Pikachu Cheddar Crackers
Description, source & where to buy it — free after signup - 82
New flavormedium confidencePop Tarts · Pop-Tarts Frosted Strawberry Cheesecake
Description, source & where to buy it — free after signup - 83Rebrandmedium confidence
RMBR Kombucha · RMBR Kombucha (brand refresh)
Description, source & where to buy it — free after signup - 84
New flavormedium confidenceVita Coco · Vita Coco Treats - Frosted Lemonade
Description, source & where to buy it — free after signup - 85
Seasonal returnmedium confidenceWaterloo Sparkling Water · Waterloo Sparkling Water x Guy Fieri's Flavortown series (3 flavors)
Description, source & where to buy it — free after signup - 86New productmedium confidence
Wellwerks · Wellwerks wellness line
Description, source & where to buy it — free after signup
