New food & beverage launches — January 12, 2026

Updated September 1, 2026

Key data

38 new food and beverage products launched in US retail on January 12, 2026, tracked by FoodLaunches.ai. The most common launch type that day was line extension, with 12 of 38 launches (31.6%). Every entry below lists the brand, product name, launch type and detection confidence, and the data was last refreshed on September 1, 2026.

Launch mix on January 12, 2026

Launch types on January 12, 2026, by number of launches
Launch type	Launches	Share of day (%)
Line extension	12	31.6
New flavor	12	31.6
New product	9	23.7
Limited edition	2	5.3
Rebrand	1	2.6
Seasonal return	1	2.6
Unclassified	1	2.6

1
New producthigh confidence
Beam · Beam Biotic

Description, source & where to buy it — free after signup
2
Line extensionhigh confidence
Bertolli · Dress & Drizz Extra Virgin Olive Oil squeeze bottle (15.5 oz, 100% recycled PET)

Description, source & where to buy it — free after signup
3
Line extensionhigh confidence
Beyond Raw · Creatine MonoPhate

Description, source & where to buy it — free after signup
4
Line extensionhigh confidence
Budweiser · Budweiser Heritage Can Series

Description, source & where to buy it — free after signup

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5
Limited editionhigh confidence
Budweiser · Limited-Edition Heritage Cans

Description, source & where to buy it — free after signup
6
New producthigh confidence
CLEARSTEM · Hair Skin Nails

Description, source & where to buy it — free after signup
7
Line extensionhigh confidence
Club · Club Extra Buttery Crackers

Description, source & where to buy it — free after signup
8
New flavorhigh confidence
Club · Club Minis Hidden Valley Ranch

Description, source & where to buy it — free after signup
9
Rebrandhigh confidence
G.O.A.T. Fuel · G.O.A.T. Fuel energy drink

Description, source & where to buy it — free after signup
10
New producthigh confidence
G.O.A.T. Fuel · G.O.A.T. Fuel Energy Drink (upgraded formula)

Description, source & where to buy it — free after signup
11
Line extensionhigh confidence
Gnc · GNC Pro Performance Creatine + HMB

Description, source & where to buy it — free after signup
12
Line extensionhigh confidence
Gnc · Beyond Raw Creatine MonoPhate

Description, source & where to buy it — free after signup
13
Line extensionhigh confidence
Gnc · GNC AMP Creabolic

Description, source & where to buy it — free after signup
14
Line extensionhigh confidence
GNC AMP · Creabolic

Description, source & where to buy it — free after signup
15
Line extensionhigh confidence
GNC Pro Performance · Creatine + HMB

Description, source & where to buy it — free after signup
16
Limited editionhigh confidence
Hennessy · The Hennessy 2026 “Carnival” Limited Edition bottle

Description, source & where to buy it — free after signup
17
New producthigh confidence
Horizon Organic · Horizon Organic Real Dairy Creamers - Golden Caramel

Description, source & where to buy it — free after signup
18
New producthigh confidence
Horizon Organic · Horizon Organic Real Dairy Creamers - Chantilly Sweet Cream

Description, source & where to buy it — free after signup
19
New producthigh confidence
Horizon Organic · Horizon Organic Real Dairy Creamers - Homestyle Vanilla

Description, source & where to buy it — free after signup
20
New producthigh confidence
Merman’s Revenge · Merman’s Revenge Cocktail Sauce

Description, source & where to buy it — free after signup
21
New flavorhigh confidence
Pepperidge Farm · Pepperidge Farm Milano White Chocolate Mango Flavored Cookies

Description, source & where to buy it — free after signup
22
New flavorhigh confidence
Pepperidge Farm · Pepperidge Farm Chessmen Cinnamon Sugar Cookies

Description, source & where to buy it — free after signup
23
New flavorhigh confidence
Pepperidge Farm · Pepperidge Farm Chessmen Brown Butter Pecan Flavored Cookies

Description, source & where to buy it — free after signup
24
New flavorhigh confidence
Pepperidge Farm · Pepperidge Farm Chessmen Salted Caramel Cookies

Description, source & where to buy it — free after signup
25
Line extensionhigh confidence
PuraVida Foods, Inc. · KidsLife Disney & Pixar-Themed Frozen Meals

Description, source & where to buy it — free after signup
26
Line extensionhigh confidence
Sour Patch Kids · Sour Patch Kids Besties

Description, source & where to buy it — free after signup
27
Seasonal returnhigh confidence
Sour Patch Kids · Sour Patch Kids Glow Ups Hearts

Description, source & where to buy it — free after signup
28
New flavorhigh confidence
Tate's Bake Shop · Tate's Bake Shop Gluten Free Oatmeal Raisin

Description, source & where to buy it — free after signup
29
New flavorhigh confidence
Tate's Bake Shop · Tate's Bake Shop Gluten Free Double Chocolate Chip

Description, source & where to buy it — free after signup
30
New flavorhigh confidence
Van Leeuwen · Swirly Whirly Blue Thing

Description, source & where to buy it — free after signup
31
New flavorhigh confidence
Van Leeuwen · Hat's Off Sundae Swirl

Description, source & where to buy it — free after signup
32
New flavorhigh confidence
Van Leeuwen · Double Trouble Berry Thing

Description, source & where to buy it — free after signup
33
Line extensionhigh confidence
Voodoo Ranger · Sweet Ride IPA

Description, source & where to buy it — free after signup
34
Launchhigh confidence
White Rabbit · (3 pack) White Rabbit Matcha Creamy Candy, 150 Gm

Description, source & where to buy it — free after signup
35
New productmedium confidence
Alderman Farms · Black Angel specialty tomato (custom packaged)

Description, source & where to buy it — free after signup
36
New productmedium confidence
Koia · Protein Soda

Description, source & where to buy it — free after signup
37
New flavormedium confidence
Mac's · Mac's Extreme Chile Lime

Description, source & where to buy it — free after signup
38
New flavormedium confidence
Seattle Seasoning Co · New flavor (unspecified)

Description, source & where to buy it — free after signup