New food & beverage launches — July 1, 2026

Updated September 1, 2026

Key data

47 new food and beverage products launched in US retail on July 1, 2026, tracked by FoodLaunches.ai. The most common launch type that day was new product, with 27 of 47 launches (57.4%). Every entry below lists the brand, product name, launch type and detection confidence, and the data was last refreshed on September 1, 2026.

Launch mix on July 1, 2026

Launch types on July 1, 2026, by number of launches
Launch type	Launches	Share of day (%)
New product	27	57.4
Line extension	10	21.3
New flavor	4	8.5
Multipack	2	4.3
Limited edition	2	4.3
Rebrand	2	4.3

1
New flavorhigh confidence
A & W · A&W Root Beer Float Zero Sugar

Description, source & where to buy it — free after signup
2
New producthigh confidence
Big League Chew · Core Nutritionals HYDRATE electrolyte drink mix - Grand Slam Grape

Description, source & where to buy it — free after signup
3
New producthigh confidence
Big League Chew · Core Nutritionals HYDRATE electrolyte drink mix - Big Rally Blue Raspberry

Description, source & where to buy it — free after signup
4
New producthigh confidence
Big League Chew · Core Nutritionals HYDRATE electrolyte drink mix - Punch Out Pink Lemonade

Description, source & where to buy it — free after signup

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5
New producthigh confidence
Big League Chew · Core Nutritionals HYDRATE electrolyte drink mix - Outta Here Original

Description, source & where to buy it — free after signup
6
New producthigh confidence
Big League Chew · Core Nutritionals HYDRATE electrolyte drink mix - Swingin' Sour Apple

Description, source & where to buy it — free after signup
7
Line extensionhigh confidence
Boulder Canyon · Boulder Canyon Chili Lime Flavored Tortilla Chips

Description, source & where to buy it — free after signup
8
Line extensionhigh confidence
Boulder Canyon · Boulder Canyon Nacho Cheese Flavored Tortilla Chips

Description, source & where to buy it — free after signup
9
Line extensionhigh confidence
Boulder Canyon · Boulder Canyon Sweet & Spicy Chili Flavored Tortilla Chips

Description, source & where to buy it — free after signup
10
New producthigh confidence
Brew Dr · Brew Dr. Iced Tea Mango Passionfruit

Description, source & where to buy it — free after signup
11
New producthigh confidence
Brew Dr · Brew Dr. Iced Tea Classic Iced Tea

Description, source & where to buy it — free after signup
12
New producthigh confidence
Brew Dr · Brew Dr. Iced Tea Unsweetened Black Tea

Description, source & where to buy it — free after signup
13
New producthigh confidence
Brew Dr · Brew Dr. Iced Tea Raspberry

Description, source & where to buy it — free after signup
14
New flavorhigh confidence
Crush · Crush's Back to the 90s Big Troppa Punch

Description, source & where to buy it — free after signup
15
Line extensionhigh confidence
Golden Flake · Golden Flake Fries

Description, source & where to buy it — free after signup
16
New producthigh confidence
Hot Pockets · Hot Pockets Snack Breaks Ultimate Cheddar

Description, source & where to buy it — free after signup
17
New producthigh confidence
Hot Pockets · Hot Pockets Snack Breaks Melty Nacho Beef

Description, source & where to buy it — free after signup
18
New producthigh confidence
Hot Pockets · Hot Pockets Snack Breaks Spicy Jalapeño Popper

Description, source & where to buy it — free after signup
19
New producthigh confidence
Hot Pockets · Hot Pockets Snack Breaks Cheesy Stuffed Pretzel with Bacon

Description, source & where to buy it — free after signup
20
Multipackhigh confidence
Morey's · Seafood Variety Packs (Sam's Club Exclusives)

Description, source & where to buy it — free after signup
21
Line extensionhigh confidence
Oatly · Oatly Caramel Barista Oatmilk

Description, source & where to buy it — free after signup
22
Line extensionhigh confidence
Oatly · Oatly Popcorn Barista Oatmilk

Description, source & where to buy it — free after signup
23
Line extensionhigh confidence
Oatly · Oatly Churros Barista Oatmilk

Description, source & where to buy it — free after signup
24
Line extensionhigh confidence
Oatly · Oatly Vanilla Barista Oatmilk

Description, source & where to buy it — free after signup
25
Line extensionhigh confidence
Oatly · Oatly Matcha Oatmilk

Description, source & where to buy it — free after signup
26
Line extensionhigh confidence
Oatly · Oatly Matcha Strawberry

Description, source & where to buy it — free after signup
27
New producthigh confidence
Quaker · Quaker High Protein Instant Oatmeal - Blueberries & Cream

Description, source & where to buy it — free after signup
28
New producthigh confidence
Quaker · Quaker High Protein Instant Oatmeal Blueberries & Cream

Description, source & where to buy it — free after signup
29
New producthigh confidence
Quaker · Quaker High Protein Instant Oatmeal Banana Chocolate

Description, source & where to buy it — free after signup
30
New producthigh confidence
Quaker · Quaker High Protein Instant Oatmeal - Banana Chocolate

Description, source & where to buy it — free after signup
31
New producthigh confidence
Reed's · Reed's Nonalcoholic Mixers

Description, source & where to buy it — free after signup
32
Multipackhigh confidence
Seagram's · Seagram's Escapes Spiked WWE SmackDown Pack

Description, source & where to buy it — free after signup
33
New flavorhigh confidence
Seagram's · Seagram's Escapes Spiked Blue Raspberry Rumble

Description, source & where to buy it — free after signup
34
New flavorhigh confidence
Smarties · Blue Raspberry Mega Smarties

Description, source & where to buy it — free after signup
35
New producthigh confidence
The Original Louisiana Brand Hot Sauce · Bourbon Barrel Hot Sauce

Description, source & where to buy it — free after signup
36
Limited editionhigh confidence
Yellowstone Bourbon · Yellowstone Bourbon 2026 Limited Edition

Description, source & where to buy it — free after signup
37
New productmedium confidence
Blue Zones Kitchen · Ready-to-Heat Meals

Description, source & where to buy it — free after signup
38
Limited editionmedium confidence
CELSIUS · SPRITZ VIBE Summer Edition (Sparkling Limoncello Twist)

Description, source & where to buy it — free after signup
39
Rebrandmedium confidence
Coca-Cola · Coca-Cola Original Taste (new all-red can design)

Description, source & where to buy it — free after signup
40
New productmedium confidence
Koia · Koia Protein Waters Strawberry Banana

Description, source & where to buy it — free after signup
41
New productmedium confidence
Koia · Koia Protein Waters Vanilla

Description, source & where to buy it — free after signup
42
New productmedium confidence
Koia · Koia Protein Waters Mixed Berry

Description, source & where to buy it — free after signup
43
Rebrandmedium confidence
Koopers Whiskey · Sweetheart of Rodeo Bourbon (new look)

Description, source & where to buy it — free after signup
44
New productmedium confidence
LEVIA · Hemp-Derived THC Beverages

Description, source & where to buy it — free after signup
45
New productmedium confidence
LEVIA · Hemp-Derived THC Beverages (national launch)

Description, source & where to buy it — free after signup
46
New productmedium confidence
Milwaukee · Milwaukee 10-inch Hedge Shears

Description, source & where to buy it — free after signup
47
New productmedium confidence
Trader Joe's · Aglio Olio Seasoning Blend

Description, source & where to buy it — free after signup