New food & beverage launches — May 28, 2026

Updated September 1, 2026

Key data

51 new food and beverage products launched in US retail on May 28, 2026, tracked by FoodLaunches.ai. The most common launch type that day was new product, with 24 of 51 launches (47.1%). Every entry below lists the brand, product name, launch type and detection confidence, and the data was last refreshed on September 1, 2026.

Launch mix on May 28, 2026

Launch types on May 28, 2026, by number of launches
Launch type	Launches	Share of day (%)
New product	24	47.1
New flavor	15	29.4
Limited edition	4	7.8
Rebrand	3	5.9
Seasonal return	3	5.9
New size	1	2
Multipack	1	2

1
Rebrandhigh confidence
10-K · 10-K Thirst Quencher

Description, source & where to buy it — free after signup
2
Limited editionhigh confidence
Bucked Up · Cotton Candy Energy Drink

Description, source & where to buy it — free after signup
3
New producthigh confidence
Bucked Up · Protein Popcorn - Garlic Parmesan

Description, source & where to buy it — free after signup
4
New producthigh confidence
Bucked Up · Protein Popcorn - Cheddar Jalapeño

Description, source & where to buy it — free after signup

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5
New producthigh confidence
Bucked Up · Protein Popcorn - White Cheddar

Description, source & where to buy it — free after signup
6
New producthigh confidence
Bucked Up · Protein Popcorn - Kettle Corn

Description, source & where to buy it — free after signup
7
New flavorhigh confidence
Cheerios · Birthday Cake Cheerios

Description, source & where to buy it — free after signup
8
New producthigh confidence
Chef Haks · Chipotle Chicken Power Bowls

Description, source & where to buy it — free after signup
9
New flavorhigh confidence
Drake's · Salty Caramel Devil Dogs

Description, source & where to buy it — free after signup
10
Limited editionhigh confidence
Drumshanbo · Single Pot Still Irish Whiskey Oloroso Cask Edition

Description, source & where to buy it — free after signup
11
New flavorhigh confidence
Elavi · Blueberry Muffin Blondie

Description, source & where to buy it — free after signup
12
Seasonal returnhigh confidence
Froot Loops · Kellogg's Froot Loops Wild Berry

Description, source & where to buy it — free after signup
13
Seasonal returnhigh confidence
Fruit Roll Ups · Fruit Roll-Ups Star-Spangled Cherry

Description, source & where to buy it — free after signup
14
Rebrandhigh confidence
Gnc · Beyond Raw LIT AF V2

Description, source & where to buy it — free after signup
15
New producthigh confidence
Go Raw · Snacking Crisps - Chili Crunch

Description, source & where to buy it — free after signup
16
New flavorhigh confidence
Happy Viking · Iced Mocha Latte

Description, source & where to buy it — free after signup
17
New flavorhigh confidence
Happy Viking · Iced Vanilla Latte

Description, source & where to buy it — free after signup
18
New sizehigh confidence
Kodiak · Mini Drizzle Bars

Description, source & where to buy it — free after signup
19
Seasonal returnhigh confidence
La Tiara · La Tiara Taco Shells

Description, source & where to buy it — free after signup
20
New flavorhigh confidence
Legendary Foods · Legendary Foods Garlic Parmesan 35g Protein Pasta

Description, source & where to buy it — free after signup
21
New flavorhigh confidence
Legendary Foods · Legendary Foods Garlic Parmesan 48g Protein Pasta Plus

Description, source & where to buy it — free after signup
22
New flavorhigh confidence
Lmnt · LMNT Lemonade Iced Tea

Description, source & where to buy it — free after signup
23
Limited editionhigh confidence
Mamba · Mamba Tropical Sticks

Description, source & where to buy it — free after signup
24
New producthigh confidence
Nickelodeon · Nickelodeon Extreme Tennis: Next!

Description, source & where to buy it — free after signup
25
New flavorhigh confidence
OHY · Pineapple

Description, source & where to buy it — free after signup
26
New producthigh confidence
Pillsbury · Pillsbury Toaster Strudel Stars & Stripes Apple Pie with Star Sprinkles

Description, source & where to buy it — free after signup
27
New producthigh confidence
Pillsbury · Pillsbury Toaster Strudel Stars & Stripes Strawberries & Cream Stripes

Description, source & where to buy it — free after signup
28
New producthigh confidence
Pillsbury · Pillsbury Ready-to-Bake! Apple Pie Dough

Description, source & where to buy it — free after signup
29
New producthigh confidence
Pillsbury · Pillsbury Ready-to-Bake! Flag Cookie Dough

Description, source & where to buy it — free after signup
30
New producthigh confidence
Pillsbury · Pillsbury Ready-to-Bake! Red, White, and Blue Cookie Dough

Description, source & where to buy it — free after signup
31
Multipackhigh confidence
Samuel Adams · Samuel Adams Star Spangled Variety Pack

Description, source & where to buy it — free after signup
32
New flavorhigh confidence
Samuel Adams · Samuel Adams Blueberry Lager (Star Spangled Variety Pack exclusive)

Description, source & where to buy it — free after signup
33
Rebrandhigh confidence
Snickers · SNICKERS Peanut Butter

Description, source & where to buy it — free after signup
34
New producthigh confidence
Starbucks · Starbucks Refreshers Strawberry Açaí Lemonade

Description, source & where to buy it — free after signup
35
New producthigh confidence
Sweet Shop USA · The Pioneer Woman Chocolate Collection

Description, source & where to buy it — free after signup
36
New producthigh confidence
WILDE · Protein Crackers

Description, source & where to buy it — free after signup
37
New producthigh confidence
WILDE · Protein Cheesy Crackers - Classic Cheddar

Description, source & where to buy it — free after signup
38
New producthigh confidence
WILDE · WILDE Crackers

Description, source & where to buy it — free after signup
39
New producthigh confidence
WILDE · Protein Cheesy Crackers - Hot Honey

Description, source & where to buy it — free after signup
40
New productmedium confidence
Bucked Up · Bucked Up Protein Popcorn

Description, source & where to buy it — free after signup
41
Limited editionmedium confidence
D’USSÉ Cognac · JAŸ-Z 30 VSOP Collector’s Box Set

Description, source & where to buy it — free after signup
42
New flavormedium confidence
Daiya · Daiya Dairy-Free Taco Mac & Cheese

Description, source & where to buy it — free after signup
43
New productmedium confidence
Kodiak · Kodiak Brown Sugar Cinnamon Mini Drizzle Bars

Description, source & where to buy it — free after signup
44
New productmedium confidence
Kodiak · Kodiak Blueberry Lemon Mini Drizzle Bars

Description, source & where to buy it — free after signup
45
New productmedium confidence
Main Event · Main Event Protein Bars

Description, source & where to buy it — free after signup
46
New productmedium confidence
SNAP · Heart Beet Line

Description, source & where to buy it — free after signup
47
New flavormedium confidence
Sprouts · Sprouts Sweet Heat Mango Hot Pepper Jelly Dark Chocolate Cups

Description, source & where to buy it — free after signup
48
New flavormedium confidence
Sprouts · Sprouts Hot Honey White Chocolate Pop Corn

Description, source & where to buy it — free after signup
49
New productmedium confidence
VKTRY Protein · VKTRY Protein

Description, source & where to buy it — free after signup
50
New flavormedium confidence
WILDE · Protein Crackers - Ranch

Description, source & where to buy it — free after signup
51
New flavorlow confidence
El Sabor Mexicano Inc · El Sabor Mexicano Inc Queso Fuego Seasoning for Beef Jerky, Chips & Snacks | Extra Cheesy & Spicy Flavor

Description, source & where to buy it — free after signup