New food & beverage launches — April 17, 2026

Updated September 1, 2026

Key data

32 new food and beverage products launched in US retail on April 17, 2026, tracked by FoodLaunches.ai. The most common launch type that day was new product, with 17 of 32 launches (53.1%). Every entry below lists the brand, product name, launch type and detection confidence, and the data was last refreshed on September 1, 2026.

Launch mix on April 17, 2026

Launch types on April 17, 2026, by number of launches
Launch type	Launches	Share of day (%)
New product	17	53.1
New flavor	8	25
Rebrand	4	12.5
Seasonal return	2	6.3
Limited edition	1	3.1

1
New producthigh confidence
Armored Fresh · Piilk high-protein beverage line

Description, source & where to buy it — free after signup
2
New flavorhigh confidence
Arrae · TONE Creatine Gummies - Sour Watermelon

Description, source & where to buy it — free after signup
3
New flavorhigh confidence
C4 Energy · Mango Fuego

Description, source & where to buy it — free after signup
4
Rebrandhigh confidence
Great Value · Great Value 40-pack water (label-free)

Description, source & where to buy it — free after signup

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5
New flavorhigh confidence
Liquid Death · Liquid Death Pop-Tarts Carnage Iced Tea

Description, source & where to buy it — free after signup
6
New producthigh confidence
Melville Candy · Honey Spoons (new line)

Description, source & where to buy it — free after signup
7
New flavorhigh confidence
Mojo · Mojo Energy Pouches Sour Apple

Description, source & where to buy it — free after signup
8
New flavorhigh confidence
Nutella · Nutella Peanut

Description, source & where to buy it — free after signup
9
New producthigh confidence
Onyx Coffee Lab · Café Expressions Matcha Latte

Description, source & where to buy it — free after signup
10
New producthigh confidence
Onyx Coffee Lab · Café Expressions Onyx Delight

Description, source & where to buy it — free after signup
11
New flavorhigh confidence
Onyx Coffee Lab · Café Expressions Black Coffee

Description, source & where to buy it — free after signup
12
New producthigh confidence
Onyx Coffee Lab · Café Expressions Salted Mocha

Description, source & where to buy it — free after signup
13
New producthigh confidence
Onyx Coffee Lab · Café Expressions Ube Vanilla

Description, source & where to buy it — free after signup
14
New producthigh confidence
Onyx Coffee Lab · Café Expressions Chai Latte

Description, source & where to buy it — free after signup
15
Seasonal returnhigh confidence
Pocky · Pocky Cherry Blossom Matcha

Description, source & where to buy it — free after signup
16
Seasonal returnhigh confidence
Pocky · Pocky Double Rich Matcha

Description, source & where to buy it — free after signup
17
New flavorhigh confidence
Smarties Candy Company · Smarties Squashies Sours Cherry & Apple

Description, source & where to buy it — free after signup
18
New producthigh confidence
Superior · Black Cod Fillets Wild-Caught, Boneless, Skin-On, Previously Frozen Product of the USA 1/10 lb.

Description, source & where to buy it — free after signup
19
Rebrandhigh confidence
Upstate Farms · Upstate Farms Lactose Free milk

Description, source & where to buy it — free after signup
20
New producthigh confidence
Van Holten's · Pickles Puffed Snacks - Hot Mama (Fiery)

Description, source & where to buy it — free after signup
21
New producthigh confidence
Van Holten's · Pickles Puffed Snacks - Garlic Joe (Garlic)

Description, source & where to buy it — free after signup
22
New producthigh confidence
Van Holten's · Pickles Puffed Snacks - Big Papa (Cool Dill)

Description, source & where to buy it — free after signup
23
New flavormedium confidence
Blackstone · Blackstone Asian Inspired Mandarin Teriyaki Sauce

Description, source & where to buy it — free after signup
24
New productmedium confidence
ButcherBox · Organic Chicken Sausage Link

Description, source & where to buy it — free after signup
25
Rebrandmedium confidence
Lay's · Lay's

Description, source & where to buy it — free after signup
26
New productmedium confidence
Lucky Energy · Energy Gummies

Description, source & where to buy it — free after signup
27
New productmedium confidence
NKD · NKD

Description, source & where to buy it — free after signup
28
New productmedium confidence
PURA Beverage Co · PURA soda

Description, source & where to buy it — free after signup
29
New productmedium confidence
Raw · RAW Nutrition Creatine Gummies Sour Watermelon

Description, source & where to buy it — free after signup
30
New productmedium confidence
Raw · RAW Nutrition Creatine Gummies Tangerine

Description, source & where to buy it — free after signup
31
Rebrandmedium confidence
Skinnypop · SkinnyPop Butter Microwave Popcorn

Description, source & where to buy it — free after signup
32
Limited editionmedium confidence
Victory Brewing Company · Kirsch Gose (Small Batch)

Description, source & where to buy it — free after signup