New flavorhigh confidence
Betty Crocker · Betty Crocker Soft Baked Peanut Butter Chocolate Chip Cookie Mix
Description, source & where to buy it — free after signup
New food & beverage launches — March 21, 2026
5 new products, flavors and limited editions captured across US retail on this day.
New producthigh confidence
Betty Crocker · Betty Crocker Rich & Creamy Squeezable Frosting - Cream Cheese
Description, source & where to buy it — free after signup
New producthigh confidence
Betty Crocker · Betty Crocker Rich & Creamy Squeezable Frosting - Chocolate
Description, source & where to buy it — free after signup
New producthigh confidence
Betty Crocker · Betty Crocker Rich & Creamy Squeezable Frosting - Vanilla
Description, source & where to buy it — free after signup
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Line extensionhigh confidence
Pebbles · Cereal-ously Cinnamon Coffee
Description, source & where to buy it — free after signup