FoodLaunches.ai

New food & beverage launches — February 4, 2026

Updated

Key data

52 new food and beverage products launched in US retail on February 4, 2026, tracked by FoodLaunches.ai. The most common launch type that day was new product, with 28 of 52 launches (53.8%). Every entry below lists the brand, product name, launch type and detection confidence, and the data was last refreshed on September 1, 2026.

Launch mix on February 4, 2026

Launch types on February 4, 2026, by number of launches
Launch typeLaunchesShare of day (%)
New product2853.8
New flavor1732.7
Limited edition47.7
Rebrand23.8
Line extension11.9
  1. 1
    New flavorhigh confidence

    Absolut · ABSOLUT X TABASCO


    Description, source & where to buy it — free after signup
  2. 2
    New flavorhigh confidence

    Agalima Organic · Strawberry Margarita Mix


    Description, source & where to buy it — free after signup
  3. 3
    New producthigh confidence

    Almond Joy · Good Humor Almond Joy Ice Cream Bars


    Description, source & where to buy it — free after signup
  4. 4
    New producthigh confidence

    Breckenridge Distillery · Mountain Shot


    Description, source & where to buy it — free after signup

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  1. 5
    Cinnamon Toast Crunch Cinnamon Toast Crunch x KPop Demon Hunters Box Set — product image
    New producthigh confidence

    Cinnamon Toast Crunch · Cinnamon Toast Crunch x KPop Demon Hunters Box Set


    Description, source & where to buy it — free after signup
  2. 6
    Coca-Cola Coca-Cola Cherry Float — product image
    New flavorhigh confidence

    Coca-Cola · Coca-Cola Cherry Float


    Description, source & where to buy it — free after signup
  3. 7
    Coca-Cola Coca-Cola Cherry Float Zero Sugar — product image
    New flavorhigh confidence

    Coca-Cola · Coca-Cola Cherry Float Zero Sugar


    Description, source & where to buy it — free after signup
  4. 8
    Dannon Light + Fit REMIX Caramel Apple Snickerdoodle Pie — product image
    New flavorhigh confidence

    Dannon · Light + Fit REMIX Caramel Apple Snickerdoodle Pie


    Description, source & where to buy it — free after signup
  5. 9
    Dannon OIKOS REMIX Cookies & Cream — product image
    New flavorhigh confidence

    Dannon · OIKOS REMIX Cookies & Cream


    Description, source & where to buy it — free after signup
  6. 10
    Dannon OIKOS REMIX Berry Dark Chocolate Crisp — product image
    New flavorhigh confidence

    Dannon · OIKOS REMIX Berry Dark Chocolate Crisp


    Description, source & where to buy it — free after signup
  7. 11
    Diet Coke Diet Coke Cherry — product image
    Rebrandhigh confidence

    Diet Coke · Diet Coke Cherry


    Description, source & where to buy it — free after signup
  8. 12
    New producthigh confidence

    egglife · egglife GRAB & GO breakfast tacos


    Description, source & where to buy it — free after signup
  9. 13
    Elmhurst 1925 Pistachio Crème Clean Protein shake — product image
    New producthigh confidence

    Elmhurst 1925 · Pistachio Crème Clean Protein shake


    Description, source & where to buy it — free after signup
  10. 14
    New producthigh confidence

    Goli Nutrition · Goli Renew + NAD Gummy 60 Count


    Description, source & where to buy it — free after signup
  11. 15
    New producthigh confidence

    Goli Nutrition · Goli Electrolyte Gummy 60 Count


    Description, source & where to buy it — free after signup
  12. 16
    New producthigh confidence

    Goli Nutrition · Goli Energy Gummy 60 Count


    Description, source & where to buy it — free after signup
  13. 17
    New flavorhigh confidence

    Good Humor · Good Humor Reese's Crunchy Peanut Butter Ice Cream Bars


    Description, source & where to buy it — free after signup
  14. 18
    Good Humor Good Humor Almond Joy Ice Cream Bars — product image
    New flavorhigh confidence

    Good Humor · Good Humor Almond Joy Ice Cream Bars


    Description, source & where to buy it — free after signup
  15. 19
    New producthigh confidence

    Hy-Vee · Nothing But The Truth


    Description, source & where to buy it — free after signup
  16. 20
    Lactaid French Vanilla Coffee Creamer — product image
    New producthigh confidence

    Lactaid · French Vanilla Coffee Creamer


    Description, source & where to buy it — free after signup
  17. 21
    Lactaid Sweet Cream Coffee Creamer — product image
    New producthigh confidence

    Lactaid · Sweet Cream Coffee Creamer


    Description, source & where to buy it — free after signup
  18. 22
    Light & Fit Light + Fit REMIX Caramel Apple Snickerdoodle Pie — product image
    New flavorhigh confidence

    Light & Fit · Light + Fit REMIX Caramel Apple Snickerdoodle Pie


    Description, source & where to buy it — free after signup
  19. 23
    New producthigh confidence

    Matador · Matador Blackout Travel Pillow


    Description, source & where to buy it — free after signup
  20. 24
    New producthigh confidence

    NuBest · NuBest Immune Gummies (Raspberry)


    Description, source & where to buy it — free after signup
  21. 25
    New producthigh confidence

    POUCH · Drinkable IV Formula WellDrip+


    Description, source & where to buy it — free after signup
  22. 26
    New producthigh confidence

    POUCH · Drinkable IV Formula SkinRevive+


    Description, source & where to buy it — free after signup
  23. 27
    New producthigh confidence

    POUCH · Drinkable IV Formula Immunity+


    Description, source & where to buy it — free after signup
  24. 28
    New producthigh confidence

    POUCH · Drinkable IV Formula Hydration+


    Description, source & where to buy it — free after signup
  25. 29
    Line extensionhigh confidence

    POWERADE · POWERADE Power Water


    Description, source & where to buy it — free after signup
  26. 30
    RXBAR RXBAR Lemon Honey Cashew Butter — product image
    New flavorhigh confidence

    RXBAR · RXBAR Lemon Honey Cashew Butter


    Description, source & where to buy it — free after signup
  27. 31
    RXBAR RXBAR Protein Energy Bites — product image
    New producthigh confidence

    RXBAR · RXBAR Protein Energy Bites


    Description, source & where to buy it — free after signup
  28. 32
    New flavorhigh confidence

    Sobo Foods · KBBQ Pork Dumpling


    Description, source & where to buy it — free after signup
  29. 33
    Too Good & Co. Coffee Creamer - Sweet Cream — product image
    New producthigh confidence

    Too Good & Co. · Coffee Creamer - Sweet Cream


    Description, source & where to buy it — free after signup
  30. 34
    Too Good & Co. Coffee Creamer - Roasted Vanilla — product image
    New producthigh confidence

    Too Good & Co. · Coffee Creamer - Roasted Vanilla


    Description, source & where to buy it — free after signup
  31. 35
    Too Good & Co. Coffee Creamer - Lavender — product image
    New producthigh confidence

    Too Good & Co. · Coffee Creamer - Lavender


    Description, source & where to buy it — free after signup
  32. 36
    New producthigh confidence

    Tuscan · Tuscan Garden Muffuletta Olive Salad


    Description, source & where to buy it — free after signup
  33. 37
    Limited editionhigh confidence

    VMI Sports · Protolyte – Limited Edition Strawbana


    Description, source & where to buy it — free after signup
  34. 38
    New productmedium confidence

    Allie · All-in-one Asian protein shake


    Description, source & where to buy it — free after signup
  35. 39
    Coca-Cola Cherry Float — product image
    New flavormedium confidence

    Coca-Cola · Cherry Float


    Description, source & where to buy it — free after signup
  36. 40
    Limited editionmedium confidence

    Copper Cow Coffee · LNY Heritage Sweetened Condensed Milk Creamers


    Description, source & where to buy it — free after signup
  37. 41
    Limited editionmedium confidence

    Copper Cow Coffee · LNY Heritage Coffee + Tea Pour-Over


    Description, source & where to buy it — free after signup
  38. 42
    Limited editionmedium confidence

    Copper Cow Coffee · Lunar New Year Coffee + Tea Pour Over


    Description, source & where to buy it — free after signup
  39. 43
    Frito Lay Tostitos Mexican Street Corn Chips — product image
    New flavormedium confidence

    Frito Lay · Tostitos Mexican Street Corn Chips


    Description, source & where to buy it — free after signup
  40. 44
    New productmedium confidence

    GoodVice · GoodVice


    Description, source & where to buy it — free after signup
  41. 45
    Guayaki Guayakí Cherry Sublime — product image
    New flavormedium confidence

    Guayaki · Guayakí Cherry Sublime


    Description, source & where to buy it — free after signup
  42. 46
    Guayaki Guayakí Passionfruit Coconut — product image
    New flavormedium confidence

    Guayaki · Guayakí Passionfruit Coconut


    Description, source & where to buy it — free after signup
  43. 47
    New flavormedium confidence

    Guayaki · Guayakí Strawberry Kiwi


    Description, source & where to buy it — free after signup
  44. 48
    Rebrandmedium confidence

    Guayaki · Guayakí Revamped Enlightened Mint


    Description, source & where to buy it — free after signup
  45. 49
    New productmedium confidence

    POUCH · Drinkable IV Formula


    Description, source & where to buy it — free after signup
  46. 50
    New productmedium confidence

    Promix Nutrition · Grass-Fed Beef Protein Isolate


    Description, source & where to buy it — free after signup
  47. 51
    New productlow confidence

    Somos · Somos Chicken Al Pastor Chipotle Dupe Burrito Bowl


    Description, source & where to buy it — free after signup
  48. 52
    New productlow confidence

    Somos · Somos High Protein Breakfast Burrito Bowl


    Description, source & where to buy it — free after signup