FoodLaunches.ai

New food & beverage launches — September 23, 2025

Updated

Key data

48 new food and beverage products launched in US retail on September 23, 2025, tracked by FoodLaunches.ai. The most common launch type that day was new product, with 17 of 48 launches (35.4%). Every entry below lists the brand, product name, launch type and detection confidence, and the data was last refreshed on September 1, 2026.

Launch mix on September 23, 2025

Launch types on September 23, 2025, by number of launches
Launch typeLaunchesShare of day (%)
New product1735.4
Line extension714.6
New size612.5
New flavor612.5
Seasonal return48.3
Limited edition48.3
Multipack24.2
Unclassified12.1
Rebrand12.1
  1. 1
    New sizehigh confidence

    818 Spirits · 818 Minis Reposado 50ml


    Description, source & where to buy it — free after signup
  2. 2
    New sizehigh confidence

    818 Spirits · 818 Minis Blanco 50ml


    Description, source & where to buy it — free after signup
  3. 3
    Bacardi Bacardi Coquito — product image
    Seasonal returnhigh confidence

    Bacardi · Bacardi Coquito


    Description, source & where to buy it — free after signup
  4. 4
    Line extensionhigh confidence

    Bardstown Bourbon Company · Discovery 13 (first double-barreled)


    Description, source & where to buy it — free after signup

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  1. 5
    Seasonal returnhigh confidence

    bubly · Crisp Apple flavor sparkling water


    Description, source & where to buy it — free after signup
  2. 6
    Carolina Carolina Ready to Heat Red Beans & Rice — product image
    Line extensionhigh confidence

    Carolina · Carolina Ready to Heat Red Beans & Rice


    Description, source & where to buy it — free after signup
  3. 7
    Carolina Carolina Ready to Heat Basmati Rice — product image
    Line extensionhigh confidence

    Carolina · Carolina Ready to Heat Basmati Rice


    Description, source & where to buy it — free after signup
  4. 8
    Celsius Spritz Vibe — product image
    Limited editionhigh confidence

    Celsius · Spritz Vibe


    Description, source & where to buy it — free after signup
  5. 9
    Chunk Foods Pulled - Barbacoa — product image
    New producthigh confidence

    Chunk Foods · Pulled - Barbacoa


    Description, source & where to buy it — free after signup
  6. 10
    Chunk Foods Pulled - Texas — product image
    New producthigh confidence

    Chunk Foods · Pulled - Texas


    Description, source & where to buy it — free after signup
  7. 11
    Chunk Foods Pulled - Teriyaki — product image
    New producthigh confidence

    Chunk Foods · Pulled - Teriyaki


    Description, source & where to buy it — free after signup
  8. 12
    Chunk Foods Pulled - Korean — product image
    New producthigh confidence

    Chunk Foods · Pulled - Korean


    Description, source & where to buy it — free after signup
  9. 13
    Limited editionhigh confidence

    Craftwell Cocktails · Pineapple Margarita (Kraken-branded wrap)


    Description, source & where to buy it — free after signup
  10. 14
    Launchhigh confidence

    DiGiorno · DiGiorno Pizza Congelada, Cuatro Quesos, Pizza con Corteza Estilo Horno de Leña, 14.6 oz (Congelada)


    Description, source & where to buy it — free after signup
  11. 15
    Elmhurst 1925 Unsweetened Cashew Milk (3-pack) — product image
    Multipackhigh confidence

    Elmhurst 1925 · Unsweetened Cashew Milk (3-pack)


    Description, source & where to buy it — free after signup
  12. 16
    Line extensionhigh confidence

    Garden Veggies · Avocado Oil Puffs


    Description, source & where to buy it — free after signup
  13. 17
    Line extensionhigh confidence

    Garden Veggies · Avocado Oil Straws


    Description, source & where to buy it — free after signup
  14. 18
    Multipackhigh confidence

    Gimme Seaweed · 20ct Variety Pack (Sea Salt & Teriyaki)


    Description, source & where to buy it — free after signup
  15. 19
    New producthigh confidence

    Gold Bar Spirits Company · Retro 85 Edition – Four Grain Straight Bourbon Whiskey finished in French Oak Wine Casks


    Description, source & where to buy it — free after signup
  16. 20
    New producthigh confidence

    Jel Sert · Sprinkles Instant Pudding Mixes (sugar-free)


    Description, source & where to buy it — free after signup
  17. 21
    Lmnt LMNT Zero-Sugar Pineapple Sparkling Electrolyte Drink - 12 fl oz — product image
    New sizehigh confidence

    Lmnt · LMNT Zero-Sugar Pineapple Sparkling Electrolyte Drink - 12 fl oz


    Description, source & where to buy it — free after signup
  18. 22
    Lmnt LMNT Zero-Sugar Orange Sparkling Electrolyte Drink - 12 fl oz — product image
    New sizehigh confidence

    Lmnt · LMNT Zero-Sugar Orange Sparkling Electrolyte Drink - 12 fl oz


    Description, source & where to buy it — free after signup
  19. 23
    New sizehigh confidence

    Lmnt · LMNT Zero-Sugar Black Cherry Sparkling Electrolyte Drink - 12 fl oz


    Description, source & where to buy it — free after signup
  20. 24
    New sizehigh confidence

    Lmnt · LMNT Zero-Sugar Lemonade Sparkling Electrolyte Drink - 12 fl oz


    Description, source & where to buy it — free after signup
  21. 25
    Mahatma Ready to Heat Red Beans & Rice — product image
    New flavorhigh confidence

    Mahatma · Ready to Heat Red Beans & Rice


    Description, source & where to buy it — free after signup
  22. 26
    New flavorhigh confidence

    Mahatma · Ready to Heat Basmati Rice


    Description, source & where to buy it — free after signup
  23. 27
    Limited editionhigh confidence

    McCormick · Aji Amarillo Seasoning


    Description, source & where to buy it — free after signup
  24. 28
    New producthigh confidence

    Natural Grocers Brand · Organic Egg Pasta - Reginelle


    Description, source & where to buy it — free after signup
  25. 29
    New producthigh confidence

    Natural Grocers Brand · Organic Egg Pasta - Pappardelle


    Description, source & where to buy it — free after signup
  26. 30
    New producthigh confidence

    Natural Grocers Brand · Organic Egg Pasta - Tagliatelle


    Description, source & where to buy it — free after signup
  27. 31
    NatureSweet Día de Muertos Seasonal Medley — product image
    Limited editionhigh confidence

    NatureSweet · Día de Muertos Seasonal Medley


    Description, source & where to buy it — free after signup
  28. 32
    Phillips Philips Sonicare 6400 electric toothbrush — product image
    New producthigh confidence

    Phillips · Philips Sonicare 6400 electric toothbrush


    Description, source & where to buy it — free after signup
  29. 33
    Phillips Philips Sonicare 6000 Series with Next-Generation Sonicare Technology — product image
    New producthigh confidence

    Phillips · Philips Sonicare 6000 Series with Next-Generation Sonicare Technology


    Description, source & where to buy it — free after signup
  30. 34
    New producthigh confidence

    Rich's · James Cookie


    Description, source & where to buy it — free after signup
  31. 35
    Stauffer's Stauffer's White Fudge Stars — product image
    New flavorhigh confidence

    Stauffer's · Stauffer's White Fudge Stars


    Description, source & where to buy it — free after signup
  32. 36
    New flavorhigh confidence

    Stauffer's · Stauffer's Dark Fudge Stars


    Description, source & where to buy it — free after signup
  33. 37
    New producthigh confidence

    Stiller's Soda · Stiller's Soda


    Description, source & where to buy it — free after signup
  34. 38
    Line extensionmedium confidence

    Bardstown Bourbon Company · Second collaboration with Maison Ferrand (Cognac-finished whiskey)


    Description, source & where to buy it — free after signup
  35. 39
    New productmedium confidence

    Brookwood Farms · Butcher Wrapped BBQ Sandwich - Pulled Pork


    Description, source & where to buy it — free after signup
  36. 40
    New productmedium confidence

    Brookwood Farms · Butcher Wrapped BBQ Sandwich - Brisket


    Description, source & where to buy it — free after signup
  37. 41
    Seasonal returnmedium confidence

    Bubly · Apple flavor (limited edition)


    Description, source & where to buy it — free after signup
  38. 42
    New productmedium confidence

    Central Standard · new line of THC-infused drinks


    Description, source & where to buy it — free after signup
  39. 43
    Line extensionmedium confidence

    Garden Veggie Snacks · Garden Veggie Snacks made with avocado oil


    Description, source & where to buy it — free after signup
  40. 44
    New productmedium confidence

    Heinz · Mr. Ridiculously Good’s Smooth Tomato Bolognese


    Description, source & where to buy it — free after signup
  41. 45
    Hormel HORMEL® Cilantro Lime Chili with Beans — product image
    New flavormedium confidence

    Hormel · HORMEL® Cilantro Lime Chili with Beans


    Description, source & where to buy it — free after signup
  42. 46
    New flavormedium confidence

    Hormel · HORMEL® Chicken Chipotle Chili with Beans


    Description, source & where to buy it — free after signup
  43. 47
    Rebrandmedium confidence

    Pip's Heirloom Snacks · Pip's Heirloom Snacks snack line rebrand (new name, packaging, avocado oil)


    Description, source & where to buy it — free after signup
  44. 48
    Welch's Welch's Juicefuls Monster Splash — product image
    Seasonal returnmedium confidence

    Welch's · Welch's Juicefuls Monster Splash


    Description, source & where to buy it — free after signup