FoodLaunches.ai

New food & beverage launches — September 17, 2025

Updated

Key data

70 new food and beverage products launched in US retail on September 17, 2025, tracked by FoodLaunches.ai. The most common launch type that day was new product, with 44 of 70 launches (62.9%). Every entry below lists the brand, product name, launch type and detection confidence, and the data was last refreshed on September 5, 2026.

Launch mix on September 17, 2025

Launch types on September 17, 2025, by number of launches
Launch typeLaunchesShare of day (%)
New product4462.9
New flavor1217.1
Line extension57.1
Multipack45.7
Seasonal return22.9
Rebrand22.9
Limited edition11.4
  1. 1
    Line extensionhigh confidence

    1000 Stories · Majestic Collection


    Description, source & where to buy it — free after signup
  2. 2
    Best Choice Jalapeño Cornbread Mix — product image
    New producthigh confidence

    Best Choice · Jalapeño Cornbread Mix


    Description, source & where to buy it — free after signup
  3. 3
    New producthigh confidence

    Best Choice · from the Farm Hot Dogs


    Description, source & where to buy it — free after signup
  4. 4
    New producthigh confidence

    Best Choice · Sour Candy


    Description, source & where to buy it — free after signup

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  1. 5
    Bigelow Sweet Cinnamon Dolce Black Tea — product image
    New flavorhigh confidence

    Bigelow · Sweet Cinnamon Dolce Black Tea


    Description, source & where to buy it — free after signup
  2. 6
    New flavorhigh confidence

    Bigelow · Simply Cinnamon Apple Herbal Tea


    Description, source & where to buy it — free after signup
  3. 7
    New producthigh confidence

    Chamberlain Coffee · USDA Organic Coffee Bags


    Description, source & where to buy it — free after signup
  4. 8
    New producthigh confidence

    Cold Brew Collective · Cold Brew Concentrate


    Description, source & where to buy it — free after signup
  5. 9
    Decopac 3 Rainbow Sprinkle Numeral Candle — product image
    New producthigh confidence

    Decopac · 3 Rainbow Sprinkle Numeral Candle


    Description, source & where to buy it — free after signup
  6. 10
    Decopac 7 Rainbow Sprinkle Numeral Candle — product image
    New producthigh confidence

    Decopac · 7 Rainbow Sprinkle Numeral Candle


    Description, source & where to buy it — free after signup
  7. 11
    Decopac Bluey Icon Licensed Candles — product image
    New producthigh confidence

    Decopac · Bluey Icon Licensed Candles


    Description, source & where to buy it — free after signup
  8. 12
    Decopac 2 Rainbow Sprinkle Numeral Candle — product image
    New producthigh confidence

    Decopac · 2 Rainbow Sprinkle Numeral Candle


    Description, source & where to buy it — free after signup
  9. 13
    Decopac 8 Rainbow Sprinkle Numeral Candle — product image
    New producthigh confidence

    Decopac · 8 Rainbow Sprinkle Numeral Candle


    Description, source & where to buy it — free after signup
  10. 14
    Decopac 5 Rainbow Sprinkle Numeral Candle — product image
    New producthigh confidence

    Decopac · 5 Rainbow Sprinkle Numeral Candle


    Description, source & where to buy it — free after signup
  11. 15
    Decopac ? Rainbow Sprinkle Numeral Candle — product image
    New producthigh confidence

    Decopac · ? Rainbow Sprinkle Numeral Candle


    Description, source & where to buy it — free after signup
  12. 16
    Decopac 9 Rainbow Sprinkle Numeral Candle — product image
    New producthigh confidence

    Decopac · 9 Rainbow Sprinkle Numeral Candle


    Description, source & where to buy it — free after signup
  13. 17
    New producthigh confidence

    Decopac · First Birthday Pink Numeral Candles


    Description, source & where to buy it — free after signup
  14. 18
    New producthigh confidence

    Decopac · 1 Rainbow Sprinkle Numeral Candle


    Description, source & where to buy it — free after signup
  15. 19
    New producthigh confidence

    Decopac · First Birthday Blue Numeral Candles


    Description, source & where to buy it — free after signup
  16. 20
    New producthigh confidence

    Decopac · 0 Rainbow Sprinkle Numeral Candle


    Description, source & where to buy it — free after signup
  17. 21
    New producthigh confidence

    Decopac · Disney's Stitch Icon Licensed Candles


    Description, source & where to buy it — free after signup
  18. 22
    New producthigh confidence

    Decopac · 4 Rainbow Sprinkle Numeral Candle


    Description, source & where to buy it — free after signup
  19. 23
    New producthigh confidence

    Decopac · 6 Rainbow Sprinkle Numeral Candle


    Description, source & where to buy it — free after signup
  20. 24
    Line extensionhigh confidence

    Dove · Dove Men+Care Limited-Edition BEASTMODE Collection


    Description, source & where to buy it — free after signup
  21. 25
    Entenmann's Entenmann's Little Bites Spooky Chocolate Chip Muffins — product image
    Seasonal returnhigh confidence

    Entenmann's · Entenmann's Little Bites Spooky Chocolate Chip Muffins


    Description, source & where to buy it — free after signup
  22. 26
    Entenmann's Entenmann's Little Bites Trick-or-Treat Muffin Packs — product image
    Multipackhigh confidence

    Entenmann's · Entenmann's Little Bites Trick-or-Treat Muffin Packs


    Description, source & where to buy it — free after signup
  23. 27
    New producthigh confidence

    Green Thumb Industries (GTI) · RYTHM Beverages (hemp-derived)


    Description, source & where to buy it — free after signup
  24. 28
    New flavorhigh confidence

    Hiland Dairy · Ozark Harvest Crunch ice cream


    Description, source & where to buy it — free after signup
  25. 29
    Hint Hint Winter Variety Pack — product image
    Multipackhigh confidence

    Hint · Hint Winter Variety Pack


    Description, source & where to buy it — free after signup
  26. 30
    Line extensionhigh confidence

    Idahoan Foods · +PROTEIN Mashed Potatoes


    Description, source & where to buy it — free after signup
  27. 31
    Multipackhigh confidence

    Jack Link’s · Jack Link’s x MrBeast 100% Turkey Sticks Multipack


    Description, source & where to buy it — free after signup
  28. 32
    Multipackhigh confidence

    Jack Link’s · Jack Link’s x MrBeast 100% Beef Sticks Multipack


    Description, source & where to buy it — free after signup
  29. 33
    M & M's M&M's Honey Roasted Peanut — product image
    New flavorhigh confidence

    M & M's · M&M's Honey Roasted Peanut


    Description, source & where to buy it — free after signup
  30. 34
    Mariquitas Mariquitas Avocado Oil & Sea Salt Plantain Chips (9oz) — product image
    New producthigh confidence

    Mariquitas · Mariquitas Avocado Oil & Sea Salt Plantain Chips (9oz)


    Description, source & where to buy it — free after signup
  31. 35
    New flavorhigh confidence

    Mid-Day Squares × The Coconut Cult · Cookie Dough Probiotic Yogurt


    Description, source & where to buy it — free after signup
  32. 36
    New producthigh confidence

    Nutrili · Mighty Metabolism


    Description, source & where to buy it — free after signup
  33. 37
    Olde Thompson Olde Thompson Cacio E Pepe Crunch Pasta Mix-Ins — product image
    New producthigh confidence

    Olde Thompson · Olde Thompson Cacio E Pepe Crunch Pasta Mix-Ins


    Description, source & where to buy it — free after signup
  34. 38
    Olde Thompson Olde Thompson Smoked Onion & Garlic Crunch Pasta Mix-Ins — product image
    New producthigh confidence

    Olde Thompson · Olde Thompson Smoked Onion & Garlic Crunch Pasta Mix-Ins


    Description, source & where to buy it — free after signup
  35. 39
    New producthigh confidence

    Once Upon a Farm · Oat Milk Smoothies


    Description, source & where to buy it — free after signup
  36. 40
    Protein Pints Cookies & Cream — product image
    New flavorhigh confidence

    Protein Pints · Cookies & Cream


    Description, source & where to buy it — free after signup
  37. 41
    Protein Pints Coffee — product image
    New flavorhigh confidence

    Protein Pints · Coffee


    Description, source & where to buy it — free after signup
  38. 42
    New producthigh confidence

    Pvolve · Sculpt 9 Essential Amino Acid (EAA) supplement


    Description, source & where to buy it — free after signup
  39. 43
    Rana Rana Meat Lover's Pizza Lasagna — product image
    New producthigh confidence

    Rana · Rana Meat Lover's Pizza Lasagna


    Description, source & where to buy it — free after signup
  40. 44
    Rebrandhigh confidence

    Ready 2GO · Ready 2GO Protein Water (New & Improved)


    Description, source & where to buy it — free after signup
  41. 45
    Royal Royal Ready-To-Heat Cuban Black Beans & Seasoned Basmati Rice — product image
    New flavorhigh confidence

    Royal · Royal Ready-To-Heat Cuban Black Beans & Seasoned Basmati Rice


    Description, source & where to buy it — free after signup
  42. 46
    Rutter's Rutter's Haunted Harvest Pumpkin Spice Ale — product image
    Seasonal returnhigh confidence

    Rutter's · Rutter's Haunted Harvest Pumpkin Spice Ale


    Description, source & where to buy it — free after signup
  43. 47
    Sera Sera San Color Granules — product image
    New producthigh confidence

    Sera · Sera San Color Granules


    Description, source & where to buy it — free after signup
  44. 48
    Sera Sera Aquarium Gravel Brown Fine — product image
    New producthigh confidence

    Sera · Sera Aquarium Gravel Brown Fine


    Description, source & where to buy it — free after signup
  45. 49
    Sera Sera Aquarium Gravel Anthracite Fine — product image
    New producthigh confidence

    Sera · Sera Aquarium Gravel Anthracite Fine


    Description, source & where to buy it — free after signup
  46. 50
    Sera Sera Aquarium Gravel Lava Substrate — product image
    New producthigh confidence

    Sera · Sera Aquarium Gravel Lava Substrate


    Description, source & where to buy it — free after signup
  47. 51
    New producthigh confidence

    Sera · Sera Veggie Granules


    Description, source & where to buy it — free after signup
  48. 52
    Rebrandhigh confidence

    Sera · Sera Holiday Tabs


    Description, source & where to buy it — free after signup
  49. 53
    New producthigh confidence

    Sera · Sera Aquarium Gravel White Fine


    Description, source & where to buy it — free after signup
  50. 54
    New producthigh confidence

    Sera · Sera Aquarium Gravel Mix Coarse


    Description, source & where to buy it — free after signup
  51. 55
    Simple Truth Simple Truth™ Protein French Toast Sticks — product image
    Line extensionhigh confidence

    Simple Truth · Simple Truth™ Protein French Toast Sticks


    Description, source & where to buy it — free after signup
  52. 56
    Simple Truth Simple Truth™ Protein Instant Decaf Coffee - 7 Superfood Mushroom Blend — product image
    New flavorhigh confidence

    Simple Truth · Simple Truth™ Protein Instant Decaf Coffee - 7 Superfood Mushroom Blend


    Description, source & where to buy it — free after signup
  53. 57
    Simple Truth Simple Truth™ Protein Chocolate Fudge Brownie Mix — product image
    New flavorhigh confidence

    Simple Truth · Simple Truth™ Protein Chocolate Fudge Brownie Mix


    Description, source & where to buy it — free after signup
  54. 58
    Simple Truth Simple Truth™ Protein Jalapeno Cheddar Protein Puffs — product image
    New flavorhigh confidence

    Simple Truth · Simple Truth™ Protein Jalapeno Cheddar Protein Puffs


    Description, source & where to buy it — free after signup
  55. 59
    New producthigh confidence

    Simple Truth · Simple Truth™ Protein Cacio E Pepe Chicken Bowl


    Description, source & where to buy it — free after signup
  56. 60
    New producthigh confidence

    Simple Truth · Simple Truth Protein Cheddar & Mozzarella Cheese Egg Bites


    Description, source & where to buy it — free after signup
  57. 61
    New producthigh confidence

    Slate Milk · 42g Ultra Protein Shakes


    Description, source & where to buy it — free after signup
  58. 62
    Traditional Medicinals Traditional Medicinals Organic Rosy Mood Tea — product image
    New producthigh confidence

    Traditional Medicinals · Traditional Medicinals Organic Rosy Mood Tea


    Description, source & where to buy it — free after signup
  59. 63
    Line extensionhigh confidence

    Traditional Medicinals · Traditional Medicinals Organic Stress Ease Calm Tea


    Description, source & where to buy it — free after signup
  60. 64
    Truly Truly No Shade, Just Tea Hard Seltzer — product image
    New flavorhigh confidence

    Truly · Truly No Shade, Just Tea Hard Seltzer


    Description, source & where to buy it — free after signup
  61. 65
    Limited editionmedium confidence

    Kauai Coffee Company · Rum Barrel Aged Coffee


    Description, source & where to buy it — free after signup
  62. 66
    New productmedium confidence

    Lean Cuisine · Lean Cuisine Classic Cheeseburger Mac


    Description, source & where to buy it — free after signup
  63. 67
    New productmedium confidence

    Simple Truth · Simple Truth Protein


    Description, source & where to buy it — free after signup
  64. 68
    Las Ricas Las Ricas Squares Chile Lime — product image
    New productlow confidence

    Las Ricas · Las Ricas Squares Chile Lime


    Description, source & where to buy it — free after signup
  65. 69
    Las Ricas Las Ricas Cinnamon Sugar Churros — product image
    New productlow confidence

    Las Ricas · Las Ricas Cinnamon Sugar Churros


    Description, source & where to buy it — free after signup
  66. 70
    New productlow confidence

    Las Ricas · Las Ricas Blazin' Hot Party Mix


    Description, source & where to buy it — free after signup